Photography tips: showcase accessibility features—and stand out in search

Administrator

Photography tips.jpg

 

When travel and accessibility meet, it can be life changing for guests with limited mobility. For the first big trip of his life, Edouard was flying 10,000 miles (17,000 kilometers) from France to Australia, looking for an extraordinary experience and a home that could accommodate his wheelchair.

 

Edouard stayed with hosts in Sydney that provided both: “A big thank you to Cheryl and Peter for welcoming me into their home in the land of kangaroos… [They were] smiley Airbnb hosts, very available, with a fully-accessible apartment,” he wrote in his review of their home, which features wide doorways and wide clearance to the bed, a roll-in shower, and more. 

 

The good news for Edouard—and other travelers with limited mobility—is that Airbnb is taking steps to make homes with accessible features even easier to find. The good news for hosts is that reaching this group of potential guests doesn’t necessarily mean that you have to renovate your home. It can be as simple as updating your photography and, as always, setting clear expectations.

 

“There are so many disabilities, thus a large variety of needs for different people… It doesn’t have to be perfect,” said Lynda, a host and guest from New Zealand who has limited mobility. “Pictures showing the facilities help hugely. If all the facts are presented, we could make an informed decision rather than having to ask [hosts] the same questions over and over again.”

 

Here’s our 5-step plan to help you update your photography, highlight accessibility, and stand out in search results.

 

Step 1: Think of your photos as a tour. Guests who use wheelchairs, walkers, canes or other mobility devices need to be able to visualize themselves in that space and see if they can easily navigate from the car, to the front door, and throughout the home.

  • Begin your shoot on the sidewalk or driveway and make your way to the front door.
  • Outside, highlight parking, pathways, and the entrance*, including steps, stairs, ramps, elevators, and other features you might have.
  • Inside, capture all rooms and hallways leading to the different parts of the space.Image 1.png

     

 (Clockwise from top left: street view, path to home, entry way, and parking spot)

 

*Some hosts have told us they feel uncomfortable showing the front of their homes. If you feel the same way, try photographing the threshold, rather than the entire entrance. The important part is to take the photo straight on, with the door open, so guests can see how wide it is and if there’s a step.

 

Step 2: Open doors. Whether it’s the entrance to a bedroom, bathroom, or the front of the house, opening doors helps guests understand how spaces are connected. Plus, it feels more inviting.

  • Photograph doorways straight on so guests can see how wide it is and if there’s a step.
  • To be considered a wide doorway, it must be 32 inches (82 cm) or wider.
  • If you must shoot from an angle, do not distort the image to make the doorway look wider, and make sure you still capture the floorline and show any physical obstructions such as furniture.

 

Image 2.png

 

Step 3: Get low. For listings with accessibility features, it’s all about highlighting step-free floors, not high ceilings.

  • Tilt the camera slightly downwards to photograph the entire floorline.
  • Point out any physical blockers like steps so guests can decide if they can move through your home.
  • Include the bottom of door frames, showers, and hallways.Image 3.png

     

Step 4: Show as much as possible. Photograph entire rooms and what’s inside them — this allows guests to see for themselves if they can easily navigate their way in and around the room.

  • When photographing a living room or bedroom, stand in the doorway and hold the camera just below eye level to capture as much of the room as possible, as well as any furniture inside.
  • When photographing bathrooms, it can be difficult because of size. Still, make sure to show the floor, especially the areas below the door frame and shower.

 

Image 4.png 

Step 5: Details, details, details. For hosts who have invested in accessible features such as grab rails and hoists, here’s how to showcase them.

  • Accessible bedrooms may have ceiling hoists, mobile hoists, and electric profiling beds. Shoot these items from afar and close up to show their location and any details.

Image 5.png 

  • Accessible bathrooms may include these features:
    • Grab rails: Photograph wide and detail shots to show how far or close grab rails are to bathroom fixtures. Also, the mounting matters: make sure your listing indicates whether rails are stick-on or screw-in.

Image 6.png

 

  • Roll-in shower: tilt the camera down slightly to show the floorline.Image 7.png

     

  • Shower and bath chairs: position the chair at an angle to show many sides of the chair.Image 8.png

     

 

Small tweaks to photography cannot only help you — hosts who invest in professional photography, for instance, make about 26 percent more per night — you can also transform lives in a big way.

 

When Edouard left Sydney, he said: “I have only one desire: to come back to have more completely crazy and extraordinary experiences!” Imagine a guest leaving your home with a feeling like that.

 

Learn how to add accessibility features

 

Read more:

Tips for supporting guests with disabilities

Labels (2)
16 Replies
Juliette in
Denpasar, Indonesia
Level 4

thanks for the tips! Really useful 

Kelly in
Ontario, Canada
Level 1

Thank you for the photo tips!

Alexander in
Sofia, Bulgaria
Level 2

Thanks for the above tips. May I ask, when it will be available to attach link with 3D viewer of my.matterport (for e.g.).? It was under discussion or I am wrong? 

Narelle in
Sydney, Australia
Level 2

Hello all from hot Sydney

I had Air BnB do my PLus photos and in fact think the ones I ahd taken myself were better, for that reason I wouldn't have Air photo shoot my other Air properties.  USA hosts come visit OZ! The dollar is in your favour and with limited taxes and tipping Australia is a bargain right now and I would love to host you! Narelle, Newtwon, Sydney

Chris in
New York, NY
Level 1

Thank you for sharing these useful tips. Looking forward to see more.

Lisa & Chris in
Kingston, Jamaica
Level 2

Thank you for sharing these proven tips.

Luan in
Ho Chi Minh City, Vietnam
Level 1

Really useful, thanks for the tips

Cindy in
Aztec, NM
Level 1

Thanks for the help.  Every tip helps.  

Cemara Guest in
West Nusa Tenggara, Indonesia
Level 2

Amazing advice

Susan in
Elbert, CO
Level 2

Very helpful! Thanks

Online Community Manager in
London, United Kingdom
Online Community Manager

Great to hear, thanks so much @Juliette

Ai Warinthorn in
Bangkok, Thailand
Level 1

Thanks for useful tips.

Esther in
Seri Kembangan, Malaysia
Level 2

Awesome tips which came in just in time when I needed the most! ^^ Thanks!

Karen in
Cary, NC
Level 4

I love this posting!  I have an accessible listing that I co-host and I hope there will be more. Take a look at the photos and tell me what you think. https://www.airbnb.com/rooms/20887337?s=51

Catherine in
Memphis, TN
Level 2

Cute place. As a wheelchair-user I would say it's not an option because the toilet and shower are not wheelchair-friendly. 

Opal in
Hagley Gap, Jamaica
Level 2

Very useful but guess dont reply after they made contact to book 

Comment
You must log in to join this conversation.
cancel
Showing results for 
Search instead for 
Did you mean: