You know how special your space is, but it can be challenging to make yours stand out among the millions of listings on Airbnb. An easy way to tell more people about your listing is to create a custom link, a unique web address that captures the essence of your property and makes it simpler for potential guests to find and book your space. To get you started, we’re sharing the inspiration behind some of the most creative custom links made by Superhosts, along with their top tips.
At this point, only Superhosts and hosts using Airbnb’s professional hosting tools can make custom links. We plan to roll them out to all hosts globally later this year. Access to custom links is available in all 62 languages supported by Airbnb, but the links themselves are only available in English characters.
Though anyone can browse your listing by typing your custom link into their web address bar, the link will redirect to your default Airbnb listing link that ends with a string of numbers. So, don’t be confused if your custom link changes in your web address bar.
Consider asking friends or family to share their favorite aspects of your property, and explore their ideas. “There was definitely a brainstorming session,” says Superhost Priscilla of Atlanta, who created custom links for her three properties: blue-atlanna, yellow-atlanna, and visitatlanna (which is an Airbnb Plus listing).
“In Atlanta, the locals don't say ‘Atlanta’ but some rendition of ‘Atlanna’ or ‘Atlannuh,’” Priscilla says. “My best friend, Johnny, and I came up with ‘Visit Atlanna’ because it was literal yet cheeky enough to build a brand around.” Same goes for her other two colorful apartments in the heart of Midtown East, each of which are true to their name.
What you choose as your link can be an attention-grabbing way to reveal a little more of your personality as a host. Just like the title of your listing on Airbnb, your custom link should be short and sweet—100 characters is the maximum, but shorter is easier to remember.
We asked some Superhosts who have already made their custom links to share the inspiration behind the catchy names they chose. Here are their top tips for making a great custom link:
A custom link can make it easier for guests to find your listing, and having one can be another way for you to stand out as a host. Or as Superhost John, who chose alohamaui, says: “It’s nice to just be able to give someone a link that’s easier to remember than a bunch of numbers.”
Ready to create your own custom link? We can’t wait to find out what you dream up. Head to your listings page, and click on the listing you want to modify before we introduce this feature to all hosts later this year.
I’ve had customized links for a while now and love them. Makes me feel a bit more personalized within the big world of airbnb listings
This is lovely to hear @Jocelyn369. How did you decide on what your URL would be? Was it tricky? :)
Although the idea initially sounds nice, it's very rare that I use it since 99% of bookings come directly from searching on Airbnb. I also wish the url didn't have to have /h/. That looks unprofessional and doesn't make sense. My URL is https://www.airbnb.com/h/essexmoderncity it should be something more like www.airbnb.com/sanantonio/essexmoderncity or www.airbnb.com/satx/essexmoderncity
Agree. The 'h' effectively renders the link a bit redundant. Links are supposed to be easy to remember. The 'h' makes this a bit daft.
I think the 'h' is 'h' for host and that 'g' is used on some urls for 'guest'. :)
Go to your listing. Click Listing Details and there will be a list starting with Photos, then Rooms & Spaces, Amenities...keep scrolling down past Accessibility and Title & Description. You will then come to Custom Link. There should already be a link there for you to see or edit.