Tips for creating a unique web address for your listing

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Tips for creating a unique web address for your listing

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You know how special your space is, but it can be challenging to make yours stand out among the millions of listings on Airbnb. An easy way to tell more people about your listing is to name your space and personalize your listing by creating a custom link—a unique web address that captures the essence of your property and makes it simpler for potential guests to find and book your space.

 

To get you started, we’re sharing the inspiration behind some of the most creative custom web addresses hosts have made so far, along with their top tips.

Who can create a personalized web address?

Any host on Airbnb can create their very own web address for their listing. Access to these personalized web addresses is available in all 62 languages supported by Airbnb, but the links themselves are only available in English characters.

 

Though anyone can browse your listing by typing your unique link into their web address bar, the link will redirect to your default Airbnb listing link that ends with a string of numbers. So, don’t be confused if your personalized web address changes once you type it into your web address bar.

How do I come up with a personalized web address?

Consider asking friends or family to share their favorite aspects of your property, and explore their ideas. “There was definitely a brainstorming session,” says Superhost Priscilla of Atlanta, who created unique web addresses for her three properties: blue-atlanna, yellow-atlanna, and visitatlanna (which is an Airbnb Plus listing).

 

“In Atlanta, the locals don't say ‘Atlanta’ but some rendition of ‘Atlanna’ or ‘Atlannuh,’” Priscilla says. “My best friend, Johnny, and I came up with ‘Visit Atlanna’ because it was literal yet cheeky enough to build a brand around.” Same goes for her other two colorful apartments in the heart of Midtown East, each of which are true to their name.

How do I create my unique web address?

Follow these three simple steps: 

  1. Go to Listings in your Airbnb app or on the Airbnb site.
  2. Click on the listing that you’d like to create your very own web address for.
  3. Scroll down past the photo and location sections to Custom Link, and click the Edit button to make your link.

What should I do with my personalized web address?

What you choose as your link can be an attention-grabbing way to reveal a little more of your personality as a host. Just like the title of your listing on Airbnb, your web address should be short and sweet—100 characters is the maximum, but shorter is easier to remember.

 

We asked some Superhosts who have already made their web addresses to share the inspiration behind the catchy names they chose. Here are their top tips for making a great web address:

 

  • Find a way to be unforgettable. “We wanted a custom link that was memorable and short enough to tell people,” says Superhost Steve of Winter Park, Colorado. He was inspired by the towering figure that stands outside his five-bedroom house: a 20-foot-tall bear statue that’s carved from a tree trunk. “I wanted to get in early to pick the link [bear-shadow] before anyone else chose it,” he says.
  • Highlight something unique about your space. For instance, alohamaui is an Airbnb Plus property in the middle of the beach scene in South Maui, Hawaii. The web address tells guests which island the one-bedroom condo is on, and “aloha,” the Hawaiian word for hello—as well as love, peace, and compassion—offers a playful vibe.
  • Embrace your creative side—you don’t have to be literal. Take mojavemoon, a two-bedroom house in Yucca Valley, California, near Joshua Tree National Park. This web address alludes to its location in the Mojave Desert, which is ideal for stargazing.
  • Help set expectations for guests with adjectives. In London, atmospheric-bloomsbury-flat is a one-bedroom that’s flooded with natural light, complete with an inviting desk overlooking a lush Bloomsbury park. Mentioning the neighborhood with the evocative use of the word “atmospheric” helps potential guests picture their stay right away.
  • Use numbers sparingly. All personalized web addresses must contain at least one letter, but since the default Airbnb listing link automatically ends with a string of numbers, words are your friend. You could sprinkle a number or two into your web address, especially if it refers to the number of bedrooms or something historical about your space, like the year it was built.
  • Promote your personalized web address far and wide. Some creative ways of sharing your custom link include printing it on business cards, adding it to your email signature, listing it on your Instagram profile page and other social media accounts, and putting it on any other marketing materials you have for your listing. Superhost Callie of Duluth, Georgia, says her unique web address (schoolhousecottage) has made life a little less complicated. “I use it on my Instagram,” she says. “It’s so much easier to have that as the link rather than using the whole long thing.”
  • Don’t underestimate word-of-mouth promotion. “My mom writes [an annual] Christmas letter,” Callie says. “The last two years, she's wanted the web address for [my Airbnb listing]. This year, it was so much easier because I had the custom link.” And that doesn’t just apply to the printed word: “I've also been able to verbally tell people when I'm talking with friends or out to dinner,” Callie adds.
  • Keep in mind there are a few things you can’t include. The full policy is here, but links can’t use some words, such as “verified” or "Airbnb.” They also can’t be fewer than three characters, or use symbols or punctuation (except hyphens). Though you can use generic property types or locations in your link—apartment, cabin, Paris, Mexico, and the like—you can’t use only those words. Figuring out what to add is the fun part!

 

A personalized web address can make it easier for guests to find your listing, and having one can be another way for you to stand out as a host. Or as Superhost John, who chose alohamaui, says: “It’s nice to just be able to give someone a link that’s easier to remember than a bunch of numbers.”

 

Ready to create your own personalized web address? We can’t wait to find out what you dream up. For more inspiration, check out how one Superhost attracted more than 100,000 followers on Instagram with a clever name and social media strategy.

 

Customize your link

 

 

Updated: March 2nd

119 Replies 119
Monika247
Level 2
New York, NY

I created  QR code. Whoever takes picture of QR code will be sent to my airbnb listing. I have it printed on a back of my t-shirt which i wear when i travel abroad. 

Bill972
Level 1
Harmston, GB

I don't follow any of this!!!  Far too confusing.  What exactly are you offering?

When i click on "Customize your link", I just get my normal listing page on Airbnb!  There is no option to "customize" it.  Help!!

Lizzie
Former Community Manager
Former Community Manager
London, United Kingdom

Hello @Bill972,

 

Hopefully these steps will help you get to the right place to create your custom URL:

 
1. Go to “Listings” in your Airbnb App or on the Airbnb site
2. Click on the listing for which you’d like to create a custom link
3. Scroll down past the photos and location sections to “Custom Link” and click the 'Edit' button.
4. Click on that to create or update your link.
 
Fingers crossed you can find it, do let me know how you get on? Thanks. 🙂


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Thank you for the last 7 years, find out more in my Personal Update.


Looking to contact our Support Team, for details...take a look at the Community Help Guides.

Shelly167
Level 2
Philipsburg, SX

Hi. I have 4 listings.  Is is possible to use the same custom link for all my listings.  Or must i assign a custom like for each lusting ?
Shelly Alphonso   

Alejandra426
Level 1
Santiago de Querétaro, MX

Me parece una buena información, sin embargo no entiendo cómo personalizar mi propio link, podrían proporcionarme más información delo tema o más detallada para saber qué hacer?

Alejandra426
Level 1
Santiago de Querétaro, MX

Ya encontré donde se hace el link personal y listo! ha quedado 🙂 gracias Airbnb

I'm not techy, so I'm not sure if this link I made is good or not.  Is it too long?

 

https://airbnb.com/h/secluded-studio-woods-longview-washington

Lois326
Level 1
Regina, CA

I have found “ About the Listing” but not “Listing Details”.  The list in “About the Listing” is not the same as the list provided in the email : photos, rooms, spaces, access, title ...etc.  I am no doubt missing sometime.  I have done both the “hosting” and “ travelling” sites and cannot find it. Please help

The link is a great idea.  The problem is that when I message a potential guest with a link to another property that may be a better fit or closer to where they want to, airbnb messaging app replies with "web address hidden."  How can I use this link to send to guests and potential guests if AirBnB blocks it because it thinks I'm trying to re-direct people to some other web site?

Sadly, this is yet another example of Airbnb implementing many fixes, additions, changes, etc without apparently going through an alpha and then a beta check of the changes before they go "live". It has been a problem for the life of Airbnb.... Will it ever change?  Let's hope so. This practice discourages brilliant techies from joining Airbnb because this practice gives the techies a bad name and reputation. I tried to get a very brilliant and very experienced system developer to contact Airbnb and he wouldn't consider it because of the poor reputation of all Airbnb systems.

Samia45
Level 2
Cambridge, GB

Can someone give us the steps needed to create this custom link?

When I click on "Custom Link", this takes me to my listings. Then no idea on what to do next to create our personal custom link. 

Any direction will be appreciated.

Thanks

Samia

Nicole2023
Level 1
Redmond, WA

I can’t see in my listing how to create the link. 

Lizzie
Former Community Manager
Former Community Manager
London, United Kingdom

Hello @Nicole2023,

 

Not sure if you have found how to do this yet, but if not, hopefully these steps will be useful:

 
1. Go to “Listings” in your Airbnb App or on the Airbnb site
2. Click on the listing for which you’d like to create a custom link
3. Scroll down past the photos and location sections to “Custom Link” and click the 'Edit' button.
4. Click on that to create or update your link.
 
Do let me know, if you can, how you get on.

 

Thank you,

Lizzie


--------------------


Thank you for the last 7 years, find out more in my Personal Update.


Looking to contact our Support Team, for details...take a look at the Community Help Guides.

Rob143
Level 2
London, United Kingdom

I have no idea what this information on custom link is telling me. I'm a Superhost; is there something I can do or change with this info? Totally baffled I'm afraid.