Introducing Catherine Powell, our new Global Head of Hosting

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Introducing Catherine Powell, our new Global Head of Hosting

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At Airbnb, we started out with a close working relationship between our employees and hosts. Lots of our best ideas came directly from you, and we’re returning to that type of collaborative partnership that can help make each other better. 

 

Today, we’re excited to share a video featuring our new Global Head of Hosting Catherine Powell, who outlines her plan to rebuild our business around hosts like you. Her main focus: more transparency. 

 

 

Once you’ve watched the video, we’d really love to hear from you. Please let us know what you’d like us to cover in future Host Updates with Catherine. 

 

Thank you. 

278 Replies 278
Kat27
Level 2
Long Beach, CA

Pre-pandemic your support for hosts was minimal at best. Why should I trust you now or going forward? In January I spent hours on the phone with you regarding a guest from China that booked using instant book. I had concerns regarding Covid and you refused to cancel this booking and Instead made me cancel using one of my free cancellations, something I had never done in my years as a Super Host. Who were you looking out for then. Certainly not me and not my health or safety. 

NEVER ALLOW instant booking..NEVER!

Meh, I have had decent luck with instant booking.  I just set the criteria quite high.  Most have positive previous reviews and recommendations, 3 verifications, a prebooking message, and a completed profile.  With those in place, I haven't had any issues with instant book guests.  

Pete-and-Colleen0
Level 1
Theodore, Australia

We have had to close our home for the time being. If someone stays from Sydney or Melbourne(not  that they can cross the border right now) we would have to self quarantine. So alas, we are closed until COVID-19 Is under control and when will that be?

I hope your plan includes host access to a support staff to help us with simple things like canceling a reservation that was double-booked because of a glitch in the calendar. I can't believe there isn't a phone number to call. This issue could be solved with a 2-minute conversation. The chat feature is frustrating because there's nobody there to respond. I have 4 support tickets, just sitting there, getting ignored. I have a traveler who has been waiting 4 days for me to figure out how to get this reservation canceled without penalizing him or me. It's taking waaaaaay too much of my energy for this simple fix, and it's not fair to the traveler to keep his money tied up. PLEASE help.

I agree Stephanie, I had a number of calendar glitches. There was one in June that reverted all my pricing to the default low price and did away with the pre-set seasonal prices and weekend prices on the calendar. That glitch on Airbnb system cost me thousands by the time I noticed. Of course I had to honor the reservations or i would be penalized for canceling (even though it wasn't my fault) and would lose Superhost status. 😕 

@Stephanie946 

Hi Stephanie - can you let me know if this is still an on-going issue for you, in which case we will follow up directly, Catherine

Jaqueline76
Level 2
Brasília, Brazil

I would love to take part in the new workshops, as @Airbnb starts uniting hosts of experiences and homes. 

Enrique748
Level 1
Brownsville, TX

My only comment at this time after reading most of them and agreeing to some and not to others is that She is on the boat and that’s that so let’s be proactive give her support and hope for the best

shes what we have and non of us can change  that 

but she doesn’t make air b&b 

We do the hosts without us it just will not exist so if we want a better app or a better b&b we have to help 

I’m here for anybody that I can help 

been on the hospitality business for all of my life since I was a kid 

gess I now a little 

Hi @Enrique748,

 

I completely agree with your comment that airbnb is nothing without hosts. And I appreciate your tone of proactivity and partnership. I think we all want to build for the future and I look forward to working closely with you to make it a success.

 

Catherine

Susan1188
Level 10
Marbella, Spain

Dear Catherine welcome and thank you for that message.

I appreciated knowing where your priorities are.  I especially appreciated your signal that you want to become better partners of hosts, and that you have heard the call for more transparency. 

I also appreciated hearing that business has bounced back quicker than you thought, which has been my experience on your platform.  And despite all the frustration we had during the crisis, when I saw the bookings and inquiries flowing back, I realised that a number of your policies were the right thing to do, despite not agreeing with them at the time!  

I have also learned that the chaos of the pandemic helped create deeper connection with guests who will hopefully become repeat visitors in the future.

I fully agree that the focus should be on storytelling and experiences.  People need to dream and make plans, get away from their daily life and routine..   I hope the platform will be able to identify hosts that offer truly excepitonal memories to their guests. 

One idea to do that would be  for your algorithm to look at the length and detail of guest reviews.  A guest who gives a 5 star review and writes three paragraphs detailing his experience, is quite different from a guest who gives 5 stays and leaves 2 words "great stay".

Another idea is to let hosts publish a video about their property.  I have this on VRBO, but not Airbnb.

I have lots of ideas about what is needed to make a guest's experience truly great.   I hope there will be a place to share these ideas with you.

I have 20 years of experience in short term rentals but only 3 years experience on your platform.  It has been an interesting experience in many ways!

Is there somewhere we can apply, to take part in your working groups?

Good luck and best wishes.

@Susan1188 

 

Your guest review comments are spot on. 

and you are also correct about Airbnb needing format for videos storytelling. 

@Susan1188 

hi Susan

thank you for this thoughtful note. I appreciate the time you have taken to go into detail. And agree with many of your points. 

It would be great to have you in one of our workshops - we will reach out.

Best, Catherine

Carolyn224
Level 2
Scotland, United Kingdom

What a really good summary of going forward with Airbnb! I’m a Superhost in the U.K. and i’d like to take a role in the U.K. team. I’ve been lecturing in Global Strategic Marketing and am keen to join Airbnb as a team member. How can i do this? Is Catherine looking for team members? I hope so and if so contact me as Carolyn224.

Ajay-K0
Level 2
New Delhi, India

Dear @Airbnb , Catherine Powell,

 

It is wonderful to hear that you are committing yourself to go back to Airbnb roots where a good amount of impetus was laid on listening to the hosts. This was in fact true for Airbnb than most other platforms, many many years ago but has slowly waned off. I have raised a particular concern several times, but to my dismay over a period of 2 years that I first posted it, till date it has not invoked a response. So here it goes again, hopefully I get a response now with a  fresh set of ears.

 

We believe we are one of the first few properties that on-boarded with Airbnb when it first launched in India. Over the years though, we have noticed a lot many properties coming up due to which the pricing has kept lowering irrespective of what we are offering as compared to other properties - with none of the parameters of location, room size, pedigree, services etc. withstanding.
 
Now there's a lot of properties in Delhi that pose as homestays / B&Bs but potentially lack two major things that we offer - 
a) We are a Ministry approved Bed and Breakfast establishment; 
b) Our family stays at the same property where we have the guest rooms
As a direct result of both the above, we are able to offer a true homestay experience to our guests.
 
We do not however know if Airbnb claims to be a homestay OTA through and through (apart from alternate accommodations) or openly offers guesthouses / hotels as an option as well. In case of the former, there is nothing much we can ask for except for Airbnb to closely take a look at it's partnering properties. However in the latter case, may we suggest having a separate section for (in want of a better word) genuine homestay properties like ours? Because as per the current scenario, we seem to have gotten lost amongst the hundreds and thousands of new rooms that have been invited onto your platform over the years and are fighting for visibility with new(er) properties that fundamentally seem to be working on the keep-lowering-prices-to-fill-rooms principle. We have seen time and gain that the moment we decrease our room tariff, guest interest generates almost instantly and any increase in pricing kills any traction very quickly. Now, if this is a function of the algorithm you use for promoting property visibility is not quite clear. However, if it is indeed the case, a lot of - again, in search of a better term - genuine homestay properties might be losing out to mass competition. We do understand that pricing is vital to a guest, but surely it can't be the only thing one looks at while booking.
 
We hope you understand that we are in no way undermining any of the other hosts and/or properties. We are sure they are all working very hard and are genuinely wonderful accommodations, equally or even better equipped to host than us. We are just trying to pull your attention towards a possible marketing opportunity that promoting or distinguishing licensed properties like ours may offer to a wonderful platform like yours that aims at bringing people and communities together. To this effect, we were extremely excited to have received communication from Airbnb three or four years ago where they were thinking of bringing, what we now know to be, the Airbnb Plus Homes version in India. But the project got abandoned midway and there was no further communication on this front from Airbnb.
 
We sincerely hope you understand our concern and it would be lovely to hear what Airbnb thinks about the above.
 
Best,
Ajay & Family