Introducing Superhost Week

[Laura_C]

Hi everyone,

Let me take a second to introduce myself: I’m Laura Chambers, and I lead the team at Airbnb that’s dedicated to helping hosts like you succeed. (You might remember me from the most recent Host Q&A.) I’ve been a fan and engaged user of Airbnb for a long time, but since I officially joined the team here in July, one thing has become even more clear to me: It’s the wonderful community of hosts that makes Airbnb so special.

Within the Airbnb hosting community, we’re particularly appreciative of Superhosts. As 2018 draws to a close, we wanted to do something special to celebrate them. So today,  I’m thrilled to announce that we’re kicking off an exciting new event for the first time ever: Superhost Week!

Congratulations to those of you who are Superhosts. It’s such a huge achievement. Airbnb’s community is powered by great hospitality and trust, and you exemplify that spirit and excellence. It should be no surprise that Superhosts earn about 22% more on average*—guests really value your hospitality.

This week will be full of celebrations and recognition. Here’s what Superhosts can expect:

• A personalized gift: If you’re a Superhost, check your inbox. We hope you’ll enjoy the custom map you just received, highlighting your own journey as a host with Airbnb.
  
  
• Marketing to guests: This week, Superhosts will be featured at the top of Airbnb’s home page, giving Superhosts more visibility to the millions of people who visit Airbnb each day. Here’s what they’ll see:

If guests are curious and click to learn more, they’ll go to a brand new web page where we’re showcasing Superhosts. This page will help them better understand the Superhost badge icon on your listing, as a symbol of the amazing hospitality you provide.

• Social celebration: Throughout the week, we’ll be highlighting some extraordinary Superhosts on social media channels. Check it out and follow along here:
  • Facebook
  • Instagram
  • YouTube

I hope you enjoy this week of celebration! We’re committed to continually improving the Superhost program, and some changes are already underway. For example, we just introduced new criteria to ensure that hosts who host longer stays have fair access to becoming Superhosts. I’d love to hear your ideas for what we can do to make the program even better. Let me know your suggestions in the comments below. I’ll be checking in throughout the week.

Congratulations again to those of you who are Superhosts. Thanks for everything you do— and happy hosting!

Laura

*Based on internal Airbnb data comparing median aggregate revenue earned by Superhosts to other hosts (with 10+ bookings) on the platform worldwide during 2017.

[Sharon428]

Thanks, Laura! Super exciting and perfect timing for Christmas!

I have a question and hoping you can help. I've noticed that hotel chains are now marketing on Airbnb. Hotels have bigger budgets, charge more and are completely different than VR's. I'm wondering why this is allowed on the platform? I know Airbnb is going public and I'm sure that has something to do with this, but we all know that VR's are mainly people paying off their mortgage and making ends meet. VR's can't compete with hotel chains, investment bankers, etc. Hoping Airbnb stays the course and gets back to their roots.

Thanks and I look forward to hearing back from you. 

Best, 
Sharon 

[Brad22]

We alway enjoy the perks from Airbnb along with the fun of hosting!

[Josh130]

One thing to keep in mind is superhost status for hosts in areas with laws that limit hosting days - for example in San Francisco 'entire place' hosts like us are limited to 90 days max a year. Obviously it's impossible to keep superhost status with that legal limitation. In the end it's not that big a deal to me personally but it might be worth thinking about...

[Mark-and-Julie0]

Laura-

Thank you! 

THis is fun.

-Mark

[Laura_C]

Thanks for your note @Josh130! I am aware of this challenge ... we're thinking through how we might be able to help. Really appreciate you reaching out. ~Laura

[Anne1293]

Thank you Airbnb team for the support you give us hosts and great opportunity that travellers have to meet the people in a REAl setting 

[Yasmin2]

Thank you Airbnb we love being super host ♥️

[Angela202]

Great!!

[Laurie-And-Randy0]

Thanks Airbnb! We love hosting and providing the highest level of hospitality possible! It is nice to hear that Airbnb appreciates the efforts of Superhosts and is dedicating a week to us!

Most Superhosts are intrinsically motivated but a little pat on the back is always a bonus!

Thanks Airbnb!

Laurie and Randy, Mount Shasta, Ca.

[Laura_C]

Hey @Laurie-And-Randy0! Thanks for your lovely note. Happy Superhost week!! ~Laura

[Aviva7]

Thank you!

[June115]

Thanks so much for for all the great ideas you have been sharing with us as Superhosts. I am looking forward to what is to come. 

[Neal28]

As my wife says "it's always nice to be appreciated".  Thanks so much!

[Matt-and-Moss0]

Thanks for taking good care of your #superhosts ! We appreciate the job the airbnb team does facilitating our interaction with guests and helping them find us.

[Roberta2]

Hi @Laura_C

I really would like to know when the custom url will be implemented? That was promised over a year ago.

And what about the super guest ? When will that come to live? 

We also would like the possibility to custom the cleaning fee for longer stays - say, stay over 2 weeks, 2 cleaning fees will be applied..

i think a lot of things are promised, and in the end they do not materialise.

and things that are working, like co-hosting, are removed...