Laura's Letter: Superhost Week 2018 recap

[Laura_C]

February 7, 2019

Hi everyone,

Congratulations to all of you who achieved or maintained your Superhost status in the January assessment. It’s an awesome accomplishment. Thank you for continuing to set a wonderful standard for hospitality in our community.

Your commitment to excellence inspires me, and that’s why it was such a thrill to help create and launch Airbnb’s first ever Superhost Week in December. It was a chance to highlight all of you to our guests and to celebrate and recognize everything you do. I hope you enjoyed it as much as I did. Here are a few highlights:

• Social spotlight: We filled Airbnb’s social-media channels for the week with Superhost stories and profiles, and the response was fantastic. More than 7 million people engaged with the content on Facebook, including this video of Superhosts James and In Ja, of Hollywood, California. Dan, of "Danville," Florida was featured in our most-watched video on YouTube. And on Twitter, Superhost story tweets were seen by more than a million users.
• Marketing to guests: Superhosts were featured in a banner at the top of Airbnb’s home page to give Superhosts more visibility. More than 8.8 million people saw the banner, and more than 160,000 people saw our brand new guest-facing web page. The page gives guests a better understanding of what the Superhost badge icon on your listing represents: the amazing hospitality you provide!
• Updated Superhost page: We also made changes to our Superhost page, to make it easier for you to learn about and take advantage of your rewards.
• New long-term hosting policy: We introduced new criteria to ensure that those of you who host longer stays have fair access to the program. Before, hosting 10 stays was the only way hosts could qualify for Superhost status; now, hosts can qualify if they host 10 stays or if they host 100 nights with a 3-stay minimum. These changes seemed to resonate well with hosts. I was pleased to see responses like this one, from host Gilles, of France, in the Community Center: “Thank you for taking into account the requests of long-term hosts to allow them to access Superhost status. Thanks to Airbnb for listening to the needs of the hosts and coming back with new strategies to meet their needs.”
• Community Center interaction: That brings me to my own favorite part of the week: getting to interact with hosts from around the work in our Community Center! I wrote a letter in our Community Center at the start of Superhost Week, and more than 45,000 hosts read it, and there were more than 1,400 comments. We’ve read each and every one, and during Superhost Week, I had the chance to respond and chat with many of you. Thanks to all of you who sent suggestions and ideas. We’ll be looking to you for inspiration as we continue to improve the Superhost program.

Congratulations again to those of you who are Superhosts. We appreciate all you do— and so do Airbnb guests. In fact, over one of Airbnb’s busiest nights of 2018, one out of every three Airbnb guests were staying with Superhosts! That’s a testament to how much Superhosts help power the Airbnb community. Thank you.

Happy hosting!
Laura

[Marlicia0]

Dear Superhosts!  Congratulations!  Keep up your good work!

From Marlicia in Franschhoek, Cape Town, South Africa

[Clyde2]

I didn’t know there were levels of Superhost?

[Barbara-and-Peter0]

Hello Fellow Superhosts from Sanford Florida, part of the Greater Orlando Metro area. We love renting our Airbnb spaces and providing the best customer experience for our guests who visit us worldwide! Barbara and Peter

[Penny-and-Cannon0]

Aloha From Hawaii! 

Nice work Superhosts! Lets keep up the personal attention we give our guests and keep Airbnb on top!

[Caundi0]

Hellow all, 

I am Caundi from the beautiful Island of Grenada in the Caribbean 

[Jennipher0]

Hello and Congrats to all from Santa Fe, New Mexico

Superhost's Jennipher & Michelle

[Judy422]

Thanks for this info and hello from High Plains Outpost in snowy Colorado! Newish to Air BNB hosting and delighted to be a SuperHost. Have such a great time meeting new folks! 

[Tamara337]

Have you thought about allowing us to set a set monthly price verses offering the discount? I adjust my short term prices often but that doesn't always capture what we are willing to offer for a month lease or longer. It would be nice to set a monthly price for each month verses trying to set the right percentage when our pricing flexuates according to the seasons, and demand.

[Laura1815]

 Hello to all is a big pleasure and joy to be here with  great people, everyone invited to visit my beautifull country and of course my Airbnb, Regards and big hugs from Tegucigalpa, Honduras!

[Paul1073]

Hi from Paul in Sydney Australia.  I have been  with  Airbnb for over 6  years and Superhost for most of those years.  We love Airbnb in Australia.  I hope my badge is automatically attached  as I have not attached it myself.  

[Sirichan--s-Family0]

Hi , I am Sirichan , Luang Prasit Canal Home 's owner , from Thon Buri , Bangkok . Thailand. 🙂

[Sarah622]

Congratulations to my fellow super hosts from Newfoundland canada

[Gashaw0]

Congratulations all SUPERHOSTS around the world and thank you Laura for the insight!

Gashaw from Edmonton, Canada

[Jessica1112]

Félicitations à nous tous.. les Superhosts

[Kim482]

Hello from the Fingerlakes region of New York! Congrats to all Superhosts! Keep up the great job! Thanks Airbnb. It’s a pleasure working with you!