Laura's Letter: Superhost Week 2018 recap

[Laura_C]

February 7, 2019

Hi everyone,

Congratulations to all of you who achieved or maintained your Superhost status in the January assessment. It’s an awesome accomplishment. Thank you for continuing to set a wonderful standard for hospitality in our community.

Your commitment to excellence inspires me, and that’s why it was such a thrill to help create and launch Airbnb’s first ever Superhost Week in December. It was a chance to highlight all of you to our guests and to celebrate and recognize everything you do. I hope you enjoyed it as much as I did. Here are a few highlights:

• Social spotlight: We filled Airbnb’s social-media channels for the week with Superhost stories and profiles, and the response was fantastic. More than 7 million people engaged with the content on Facebook, including this video of Superhosts James and In Ja, of Hollywood, California. Dan, of "Danville," Florida was featured in our most-watched video on YouTube. And on Twitter, Superhost story tweets were seen by more than a million users.
• Marketing to guests: Superhosts were featured in a banner at the top of Airbnb’s home page to give Superhosts more visibility. More than 8.8 million people saw the banner, and more than 160,000 people saw our brand new guest-facing web page. The page gives guests a better understanding of what the Superhost badge icon on your listing represents: the amazing hospitality you provide!
• Updated Superhost page: We also made changes to our Superhost page, to make it easier for you to learn about and take advantage of your rewards.
• New long-term hosting policy: We introduced new criteria to ensure that those of you who host longer stays have fair access to the program. Before, hosting 10 stays was the only way hosts could qualify for Superhost status; now, hosts can qualify if they host 10 stays or if they host 100 nights with a 3-stay minimum. These changes seemed to resonate well with hosts. I was pleased to see responses like this one, from host Gilles, of France, in the Community Center: “Thank you for taking into account the requests of long-term hosts to allow them to access Superhost status. Thanks to Airbnb for listening to the needs of the hosts and coming back with new strategies to meet their needs.”
• Community Center interaction: That brings me to my own favorite part of the week: getting to interact with hosts from around the work in our Community Center! I wrote a letter in our Community Center at the start of Superhost Week, and more than 45,000 hosts read it, and there were more than 1,400 comments. We’ve read each and every one, and during Superhost Week, I had the chance to respond and chat with many of you. Thanks to all of you who sent suggestions and ideas. We’ll be looking to you for inspiration as we continue to improve the Superhost program.

Congratulations again to those of you who are Superhosts. We appreciate all you do— and so do Airbnb guests. In fact, over one of Airbnb’s busiest nights of 2018, one out of every three Airbnb guests were staying with Superhosts! That’s a testament to how much Superhosts help power the Airbnb community. Thank you.

Happy hosting!
Laura

[Nam25]

Hello! I'm Nam come from Vung Tau, Viet Nam. Congratulation all to all host reach this level.

Greeting to all Superhost!

[Oad0]

Still... guest don’t get to see (or use) the superhost filter, when searching for homes.

The superhost flag is burged at the very bottom — Need to scroll 2-3 pages before one gets to see it.

If superhost is a priority - please move move it up, so that guests can actually see it, and use it

thank you

[Laura_C]

Hi @Oad0, thank you for your feedback. We are always looking into ways to highlight Superhosts listings to guests in an intuitive way. During Superhost week we tried out some approaches that had great results, so we're looking into how we can replicate some of those experiences more often. I'd love to hear more ideas from you (and the rest of the community!) for us to try out. ~Laura

[Michele825]

Thanks for adding me to the superhost .  I would love to see more stuff around sustainability.  I advertise my home as "an eco home", it would be great in the amenties section to have tick boxes for the following :   water tank, composting, solar hot water system, solar panels, grey water recycling, composting toilet etc.   So people know they are coming to a sustainable home and they can see the specifics.  Even be good to have somehwere that you can show what other sustainablity things you offer - .   I write it up in my profile, but feel it would be good to have some specific sustainablity sections on your profile.  I also provide guests with advice /guidance, on how to reduce their plastic etc.   I just do this as part of the normal stay and not an experience.   Maybe even a badge like the super host badge that can show your sustainability credentials.  

[Inge60]

I love this idea , I have built a sustainable home and accomodation and showing this more clearly in the Air bnb listing would be great . It’s something I look for and appreciate when I travel . 

[Laura_C]

Hi @Michele825, that's a great idea, I will pass it onto the team (we've actually been having a few conversations about this - I think there's some real potential there!).

Thanks for taking the time to share and congratulations on your Superhost status! Laura

[Noel39]

Greetings from Lancaster, California USA!

Congratulations to all Superhosts!!   God bless!!!

[Debbie449]

Hello Superhosts from Torquay, Victoria Australia.

[Yong17]

Hi Laura and everyone, thank you for everything🙏👍

[Lyndsay-And-Ramsey0]

We just love being a part of this Airbnb family! Way to go Superhosts!!! 

~Lyndsay and Ramsey Byrd,

Sacramento, Ca. 

[Inge60]

I’m excited to be a Super host and loving meeting people from around the world and from my hometown Melbourne 

[Dragica6]

Congratulation to all superhosts ! Thanks on kind words, instructions and support.

Best wishes from Split, Croatia!

[Anila-and-Nico0]

Greeting from Tirana.  Congradulation to all of you being dedicated.

[Sharon488]

Greetings and well done to all!

Sharon

Umhlanga Rocks

South Africa

[Ana1694]

Hello Superhosts, I am Ana from Mojácar, Spain. All the best.