London, United Kingdom Community Manager
There’s many different facets to preparing your listing for the Airbnb website, all of which can impact how guests discover you. In this series Maximise your listing we are looking at things that can affect your SEO - your search engine optimisation (the search engine being the Airbnb platform!)
Your listing title and description act as keywords - the former having more weight in the search results. You’ll want to make a clear and legible title that also has a lot of keywords in it to get a nice read and top search ranking. Don’t fall into the trap of having a series of keywords instead of a title but also don’t make your title too light that it doesn’t hit anything your guests might be looking for, e.g. “Comfy cottage in the Malverns.”
Have you thought about how your listing title impacts your search optimisation? Any tips you’ve learnt worked well?
It’s important to review that title regularly to make sure you’re getting your bang for your buck!
Yes please, any help much appreciated. Is there a function that allows more experienced listers to critique tohers? I know my title is shocking!
"Superior Caravan on Newperran Holiday Resort"
Think i need help...
I would love to know how to get my listing to the top 🙂 Due to Covid I haven't had enough stays to be a Superhost... hopefully in the next round.
@ Stephanie Hello! This is a great topic. I too would like to know what makes the algorithms kick into high gear. Thank-you for your input.
@Stephanie admittedly I know next to nothing about this. I just added that we are pet friendly in the listing description as it won't fit in the title. We never seem to have trouble getting noticed-- maybe its the combination of "unique" and "schoolhouse"?
@Laura2592 This comes from a position of giving those new to the hosting adventure some more tools in their getting started arsenal. A Superhost with a 4.7 average rating like yourself absolutely sounds like they won't have any trouble at all getting booked!
@Stephanie yes I understand 🙂 But the even seasoned hosts may not know a lot about this topic. So I am curious to see what others have to say. Never too late to learn.
@Stephanie This is a good topic. I wish Airbnb would expand more on this. For example, I am confused by your post ... is "Comfy cottage in the Malverns" a good or weak listing title? What are some of the best "keywords" that impact search rankings?
It is difficult to ask us (the hosts) if we have "any tips that have worked well" because we know so little about the Airbnb search alorgthism. We are blindly creating listing titles and hoping that we are placed high enough in searches. How would I know if my title is impacting bookings/searches?
Oh, that is my fault for not being clear (I wrote this one myself.) The example has value with the location proximity and cottage but could also maximise the title opportunity by using more keywords that may be relevant like "hiking" or "dogs welcome" (the Malverns is in the UK and is perfect for rambling). That's not to say the shorter one can't still get a ton of bookings and doesn't describe the listing well enough - it's more thinking about extra points to amplify on guest search.
Like all search engines, there's not one set algorithm but many applied to many different criteria; all of these are subject to change dependant on performance data. The info I shared is common SEO/ASO practice if that helps paint a broader picture.
Having said that, would you like us to see if we can share more information on this topic?