Conversion rate low, how can I improve it?

Conversion rate low, how can I improve it?

Hiya, I’ve been hosting for 1 month now, although my occupancy for the month was 71%- which I’m very happy with! My conversion rate is low… 0.16% I’m not sure how to increase this, is it a time of the year? I have 290+ on my wish list additions so I’m wondering if they are looking now and will book later? 

what are your thoughts and what do you figures look like? 

2 Replies 2

Hi @Rebecca2639 👋

First of all - congratulations! 🎉 A 71% occupancy in your first month is excellent, especially for a brand-new listing. That already tells you your place is appealing.

 

A low conversion rate early on is actually very common, and it doesn’t necessarily mean anything is wrong. A few things to keep in mind:

• Wishlists are often “save for later.”
Many guests add places to wishlists weeks or even months before booking. With 290+ saves, it’s very likely people are planning future trips rather than booking immediately.

• Time of year matters.
Depending on your location, some guests browse more than they book during quieter seasons, holidays, or uncertain travel periods. That can lower conversion temporarily even if interest is high.

• New listings attract more browsing.
Early on, lots of people click to compare, but some hesitate until they see more reviews. Conversion usually improves naturally after a few more stays and reviews.

A few small things that can help improve conversion over time:

• Make sure your first photo and title clearly show your main benefit (what makes someone choose you over the next listing).
• Tighten the first 2–3 lines of your description so guests quickly understand who your place is perfect for.
• Check your pricing vs. similar listings even a small adjustment on certain nights can tip someone from “save” to “book.”

Honestly, with your occupancy and wishlist numbers, you’re in a really strong position. I’d focus more on gathering a few more great reviews and tracking trends over the next couple of months rather than worrying about that single percentage right now. 😊


You’re off to a great start - well done! 🌟

Thank you for your kind words! I am very happy with the last months % - it’s an exciting start and although I’ve only had 3 bookings after the Christmas period, I’m hoping it continues over the coming months. 

I definitely will be keeping a track of the trends and hope to see the conversions creep up with extra reviews & better weather. 

many thanks for replying and again, the kind words ☺️

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