Help with our listing in Marathon Florida.

[Sylvia961]

Our home has been actively listed for 1.5 years.  Would love to hear and hopefully get help in reference to why we are not fully or at least semi- fully booked. We have 5 star reviews. The home is new and could really use some help with your expertise. 

[Elegant-Homes-Retreat0 · Accepted solution]

Hi @Sylvia961,

Thanks for sharing your situation — and congrats on maintaining 5-star reviews! That’s already a strong foundation. If your home is new, well-reviewed, and still not receiving consistent bookings, here are a few areas you can review to optimize performance:

✅ 1. Listing Visibility (Search Ranking)
Update your calendar regularly — even just touching it daily can improve visibility in search.

Enable Instant Book if possible — Airbnb often prioritizes listings with Instant Book turned on.

Use Smart Pricing (carefully) or manual pricing with competitive analysis via tools like AirDNA, PriceLabs, or Wheelhouse.

Make sure your location pin is accurate — guests may search by map.

✅ 2. Photos & First Impressions
Your cover photo should be your strongest visual hook — ideally, bright, wide, and emotionally appealing (e.g., pool, waterfront view, cozy outdoor space).

Professional, high-resolution images make a huge difference. Airbnb offers photography in some regions — worth checking!

✅ 3. Listing Description & Title
Use a clear, benefits-driven title (e.g., “Modern 3BR with Private Pool & Dock | Family & Pet-Friendly”).

In your description, lead with what makes your space unique: waterfront, walkable location, privacy, new amenities, family features, etc.

Add a short bulleted list of highlights in the first few lines (these show in search previews).

✅ 4. House Rules & Guest Appeal
Ensure your house rules aren’t too restrictive (e.g., flexible check-in/out, pet-friendly if possible, etc.).

Highlight amenities like fast Wi-Fi, parking, outdoor space, full kitchen, workspace — especially for remote workers and families.

✅ 5. Consider Co-Hosting Help
If you’re not local or need help with response time, pricing, or cleaning coordination, a trusted co-host can help improve guest communication and listing performance.

✅ 6. Technical & Competitive Review
Check your listing on incognito mode or as a guest to see how it ranks in search for your area.

Compare your pricing and photos to similar listings in Marathon, FL — especially ones that seem consistently booked.

If you’re comfortable sharing your listing link, I’d be happy to offer direct feedback on your title, photos, and description layout.

You’ve done a lot right already — now it’s about refining the visibility and marketing strategy to match the quality of your space. You’re closer than you think!

Let me know if you’d like help rewriting your listing title or intro paragraph — happy to assist!

[Marie8425]

@Sylvia961 

Great Property!  Unique and stunning

Totally agree should be booked sometimes there is a minor slump in traffic and the Airbnb Computer reacts and helps create a bigger slump.  Fixable, you just have to make some efforts to rebuild traffic, our place sells itself.

Regularly update your listing.  Airbnb Search reads Date Modified on the listing to determine active Host.  Any change that the platform prompts you click Save updates that date.

During a slump considerate if you can temporarily lower your minimum by a day or two, maybe a cancellation rate a little more flexible .  These are things you should review regularly depending on what your market is doing.

Airbnb Custom Discounts You do a 20% discount on certain days Airbnb will market sale dates creating traffic.  You can do multiple Airbnb Discounts for different days at the same time

Turn on Airbnb Professional Mode

Then Airbnb gives you Insights on your listing and your Custom Discounts will give you view counts.  

Sometimes a Title or the Cover Photo is not creating Views.  Sometimes Description or pricing needs tweaking if Views but bot Converting.