Hi @Erin7843 ,
If you're finding that bookings in St. Augustine are slower than expected, it could indeed be due to seasonal variations, as the city tends to attract tourists primarily during summer and major holidays. Using a dynamic pricing tool like PriceLabs can help you adjust your rates based on market demand and local events, ensuring you remain competitive without significantly lowering your prices.
Enhancing your listing with high-quality photos and a compelling description, highlighting unique amenities and the charm of the local area, can make your property more attractive. Additionally, enabling features like Instant Book can draw in guests who make last-minute travel decisions.
Consider leveraging social media to promote your property and local attractions, or even collaborate with local businesses to offer special deals to your guests. Improving the overall guest experience with personal touches, like a welcome basket or customized local tips, can lead to positive reviews and more future bookings.
Lastly, you might want to offer promotions or discounts for longer stays to fill up your calendar during off-peak times. Engaging with the Airbnb host community for insights and advice tailored to your area can also be incredibly helpful.
I hope this helps!
All the best,
Upfish Management
