How listing keywords can be the keys to success

[Stephanie]

Hi everyone,

We have even more tips and tricks for those wanting to brush up on their search engine optimisation skills! Learn more about how Airbnb ranks listings and Experiences keywords, and how it is important to strike a balance of relevancy and ranking.

For anyone with a career or interest in digital marketing, a lot of this information is transferable in those areas too! 

What keywords do you think the most difference to your listing or Experiences ranking?

Don't forget that keywords should also be translated for relevancy - if you have a lot of tourism from a particular country, make sure you include keywords in that country's language too! Learn more over in the Resource Center here.

Thanks,

Stephanie

[Ann72]

You're not going to tell us, @Stephanie?  I mean I know they vary based on location, type of listing, etc., but spill the beans!  I clicked through at least three articles and got no information except a link to a free keyword finder that wasn't specific enough to be helpful.

[Mike-And-Jane0]

@Stephanie I am wondering where my response has gone or......Are you spamming the forum by starting multiple threads on the same topic?

[Stephanie]

Am I? There's two articles about SEO today @Mike-And-Jane0 

[Lorna170]

@Stephanie   HuH?  Dinosaur here.  I understand keywords, but how do I put those in my LISTING?  I know how to add them to my personal website. Where is the section on the AirBnB website where I can enter relevant keywords?  

I highly recommend that you read the articles you point to/link from the standpoint of a CLUELESS new host.  We do not all speak "programmer".

[Marie8425]

@Lorna170 

Airbnb doesn't have a designated space for keywords.

I suggest sprinkling in the ad in photo texts and creating Guidebooks that tie your lodging to maybe a site or beach.  

[Lorna170]

@Marie8425   Thank you Marie, but my comment was from 2 and 1/2 years ago.  I never did get a response from the Community Manager Stephanie at the time.  Of course, entering keywords into text descriptions is "key", but only if located where SEO will pick it up.

[Marie8425]

@Lorna170 

Sorry, I guess someone recently made a comment.

Internet Search Engines are coded to recognize and not read what is rereferred to as Keyword Plugging so sprinkling of Keywords will build your SEO.

On the other fascinating side is AI Search Tools are being used, so now we have to learn AIO AI Optimization.  Haha

[Pamela304]

Hey Stephanie,

Can WE get 20 top examples of "Keywords" please.

Thank you.

[Marie8425]

@Pamela304 

Using a free AI tool can really help identify keywords,  Tell it your location and what your ad says.  Also tell it what you think your potential Guests wants are and ask for keyword suggestions,

[Pamela304]

Thank you.

I really don't "understand" what keywords are.

[Rebecca]

Hello @Pamela304 👋

Keywords are specific words or phrases that capture the essence of what a listing is about. They are essential for search engine optimisation (SEO) and can significantly impact how potential guests find your listing. By using relevant keywords in your listing description, you could improve the visibility of your property in search results, hopefully help attract more potential guests, and possibly increase bookings.  

For example, if I was creating an opening description for a forest cabin, I may write something like this (keywords highlighted in bold): 

"Escape to our charming forest cabin, nestled among towering pine trees and surrounded by breathtaking natural beauty. This serene getaway offers the perfect blend of comfort and adventure, making it ideal for families, couples, or solo travellers seeking a peaceful retreat. Enjoy cosy evenings by the fireplace, explore scenic hiking trails, and immerse yourself in the tranquility of nature. With modern amenities and rustic charm, our cabin is your ultimate destination for a memorable outdoor experience."

It may help to 'think like a guest', those people you're trying to attract to your listing and what they may put into the internet search engine. 😊

I hope this helps!