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@Ann72
Yes, this is strictly a vacation rental booking site.
I am also surprised that pool is on position 3 and price on 8.
Maybe pool is top priority to guests, then they scan through all the listings and if they find a pool-listing they really like, they are flexible with their budget. We've built our pool 5 years after having started to rent the place and after having finished the pool, business really took off.
Also the barbeque cottage that I have is selling very well. Guests can sit out in the open with a roof over their heads and they can still have a barbeque even if it's raining. Noone of my competitors has that.
When I started the rental business 17 years ago I charged $500 a week in peak season, now I'm charging $2000 and I'm always booked solid.