What details should you highlight in your listing title?

[Rebecca]

Hello hosts 👋

Today, I want to dive into a topic that’s super important but could be overlooked - your listing title!  How important is the listing title and can it make a significant difference in attracting potential guests?

In particular, what specific details do you highlight in your listing title? Can a few carefully chosen words really make a significant difference?

I would love to hear your experiences! What has worked wonders for you in your listing title? Have you tried something that didn’t quite go as planned?We've got so many experienced hosts here who have tried and tested different approaches over the years. I would love to hear about your experiences; both the successes and the challenges you faced along the way.

I'm looking forward to hearing from you soon! 
Rebecca 🌸 

[Susana674]

Yes, it remains all the same the whole year around. we host guests from all Europe during all year, also Spanish guests although mainly in summer months. 

[Rebecca]

That's fantastic - I suppose the mild climate is fantastic for year round hosting? 

Did you always have the title the same or did you play around with it to get the right one? 

[Tyson79]

Hilight something to make your listing stand out, after learning who you serve. 

[Elisa]

Hi @Tyson79 😊, 

Thank you for sharing this here!

What do you think makes your listing stand out?

Warm regards 🌻

[Tyson79]

Good question. There is not a lot of characters available, so I chose the thing that I think would attract more clicks. No cleaning fees. I don't know how much gravity that has, but my listing is doing well currently. 

[Rebecca2294]

I believe Your Title is like Keywords....

What is your target market.....

City, Countyside

Cottage, Estate or Villa

Swimming Pool vs Infinity Pool

or Comfy

Think of the things you most enjoy about the property, pick keywords, and even enlist the help of ChatGPT to spice it up.

In addition to actual words think of personality - are you attracting more somber, more world travelers, more young families and match the chat with an (active word) that is like your consumer interest...

Mine is:

Luxury, Privacy, Infinity Pool, River Escapes   ( escape is my active word) while the other are descriptive.  I am hoping Privacy and Escape secretly appeal to the subconcious to those that don't want to be in the crowds, the neighborhoods... just peace and quiet and fun and natural.... I also often use the word Tranquility when I have room.

[Rebecca]

Love that title formula @Rebecca2294 💡 Thanks so much for sharing! Some hosts were saying that they went through some trial and error with their listing titles. Have you experienced the same? 

[Chris23377]

@Rebecca At first, we had a title that we felt would endear guests to our listing, but we soon realised that we needed to find a way to describe the listing and highlight a key feature. So we settled on a listing description that we feel best describes what the unit is "Garden Cottage..." and highlights that it is in a well-known area in Cape Town "...in Noordhoek Valley". 

[Rebecca]

Super simple and very fitting for your listing @Chris23377. Do you think that you would play around with it to add more or do you think it's successful how it is?