@Rebecca thank you for asking how i keep my communication consistent. For me it comes from having routine of trying do the same for all our guests and try to make it personal.
I use the Airbnb messenger system with pre-written messages. Then personalise them by changing the guest names, dates, and any details specific to their stay. I ask for the names of all guests for registration purposes, and I also write their names on a welcome card to thank them for booking.
Before arrival, I send clear directions, the nearest cross street, and a photo of our main residence. I have found this has been helpful if guests arrive at night, as it helps them recognise the property when they arrive in a location that they are not familiar with.
I explain practical things such as the hot water system (Porta gas bottles and they may have to switch over, when it runs cold water), then ask if they have visited Huskisson before. If they are new to the area, I enjoy sharing local knowledge about shops, restaurants, the beach only 600 metres away, and nearby walking tracks.
I also let guests know they are always welcome to contact us if needed, while at the same time respecting their privacy. Often, we may not see them again during their stay, unless we happen to meet in the shared garden.