@Marta-Maria1 A couple of items for thought -
1) I notice your first review was in 2021. 2021 and the first half of 2022 were stupendous times for anyone with an STR. The last half of 2022 and 2023 have proven to be completely different in many markets, for a few reasons (an Airbnb release that expanded what is shown and eliminated the display of many properties that were previously always shown, a huge increase in inventory in most towns, higher interest rates, poor stock market results, etc.)
2) I notice your availability is very limited, like only 1 month into the future. Has your listing always been set up this way?
3) Even though you say you are competitive with other nearby properties, I’m seeing a lot of “whole-unit” listings at very reasonable prices. Perhaps people are opting for those properties, since it isn’t much more money than a single room.
You might want to try looking at the whole-unit listings around you, and see how they are booking up. If they are similarly low in occupancy, then it is just a supply/demand issue, coupled with the summer release display issues.
In 2021, you could pretty much toss a property out into the market and it would be booked solid without much effort. Now, you may have to distinguish yourself more - maybe by getting professional photos taken and/or highlighting some unusual aspect of your property that will catch a guest’s eye. I’ve noticed the search results for your area have similar-looking photos of the living rooms, one after another. Maybe a more unique photo would make you stand out.
It’s also possible that your area is becoming more seasonal, and bookings will pick up as springtime approaches.
Also, check your views and conversion rates under Insights for particular dates in the future and in the past. It will give you an idea of how many people are finding you on the first page of the search results, clicking on your listing once they find it, etc.
These are just a few ideas off the top of my head - perhaps other hosts will chime in with additional ideas.