I suggest you start doing research into demand and supply for your sort of listing in your area to get an idea of demand and therefore likely income @Todd517 (when you decided to offer short term rentals what were your expectations around income generation/bookings?)
You could look for a local co-host in your area that is a local superhost who understands marketing and ask for their help if you decide you want to invest in direct marketing channels and/or if you want to list on multiple listing platforms. You can agree a fee with them for provide consultancy advice, and a fee for setting up channels etc
By the way Airbnb says hosts should have a clear photo of themselves on their profiles. It instills trust which can only be helpful in attracting bookings.