I have an Airbnb listing in the country and believe that a good guidebook helps me get more bookings and is a benefit to our guests. My guide is extensive, including local hotspots, restaurants, historical points of interest, day trips and local hikes.
Airbnb could easily enhance the use of the guidebook in several ways to increase bookings and revenue.
1) Have an internal hyperlink from the listing description directly to the guidebook.
2) Create a link we can send to prospective guests or booked guests sending them directly to the guidebook, Similar to the custom link to our listing.
3) For guidebooks that are populated, increase the existing links font size and make it bolder, so guests see it clearly, and it stands out.
Simple fixes that would help increase bookings and increase revenue for hosts and Airbnb.