To me the booking rate is a fairly useless statistic. Depending on where your listing is, the amount of competition, the time of year for those who have definite booking seasons, and what you offer, you could have a low or high booking rate but high or low occupancy. If a hundred people a day have viewed your ad and your average length of stay is one week, your booking rate would be really low and vice versa. And every time a host searches incognito on the site to see where they are ranking on the pages, that adds another view that doesn't get booked.
Occupancy rate is what's of value, not View/Booking rate.