Hello everyone,
I'm a new host on Airbnb after having been a guest for several years. It's been a few weeks now and I'm enjoying going through the community forums (thanks for all your advice/recommendations!) and playing with Airbnb's platform.
Here's my #1 gripe though: The current "analytics" data that Airbnb shares with hosts. Apart from the # of views, there's practically nothing else.
If your home is located in a remote area (practically on the edge of the universe like mine is!) or in a highly competitive area (San Francisco, New York, London etc), you probably have considered/are considering paid advertising to drive people to your listing. The problem is that there's currently no way to measure "success." Since we, as hosts, can't place tracking pixels on our listing pages, we have zero insight into the anonymized audience makeup that's visiting and converting (booking) with us. We're basically flying blind.
Additionally, this article https://www.airbnb.com/help/article/994/how-does-online-advertising-affect-bookings also raised a few alarm bells for me. If hosts are running paid campaigns that are driving visitors to their listing and Airbnb "retargets" your paid visitors and gets them to "convert/book", does your host fee go up as a result of Airbnb's "successful advertising?" My background is in programmatic media, hence these little details.
Would love your thoughts/feedback and any info. from Airbnb on how they attribute these conversions 🙂 I'm free, let's talk 🙂
Thanks,
Batul