My apartment is only available for month and longer stays (per the requirements for my type of property within my city). When setting nightly prices and discounts is it more effective to set a higher nightly price and then discount down to my minimum monthly or longer price? Or, should I set the nightly to add up directly to my minimum monthly? My first two bookings were with no discount, fyi. I've now raised the nightly and set a 14% monthly discount - trying ride the middle of nightly and discounts.
Comparable properties that have similar monthly costs (but that also do shorter stays) seem to have a higher nightly and then discount, but since mine is only long term I'm not sure what the best strategy is to be competitive.
Here's a for instance:
My nightly is $77 and with a monthly discount of 14% - Monthly cost= $1,986
A highly equivelent nearby place (with many great reviews and been renting for a long time) that rents shorter and long term is $99 a night with a monthly discount of 30% - Monthly cost= $2,079
My target is $2,000 a month, fyi.
Of course, part of me think that everyone loves a discount so I should up the nightly and really deeply discount down, but this then may appear like the place is a higher cost for website browsers who don't set actual dates and are just pursuing listings.
I appreciate any experienced insights.