@Susan17 , @Ana1136 , @Marc715 .
Yes @Alon1 , this observation was most definitely a stand out comment.
That Airbnb have a responsibility to remain authentic as well as evolve and grow their story over time, is more than logical and a businesses responsibility. The fact that they keep creating new functions, like “experiences”, “plus” “hotels”, but not the core story, is extremely problematic and what is turning individuals away from using the platform. In fact, to maintain and grow the authentic narrative, the home grown hosts should be appearing FIRST in all their listings.
This is a statement that says: “this is what we were and are: true to our beginnings, but evolved with legistlative needs and standards. We forgot who we were for awhile, but now we will stand strong and remind the world we are about share - community accommodation.”
“We will prioritise and honour the need for trust, communication and safety. Now, we are grown up, so if you want more, here are our multinational listings, our “experiences” and “Plus” options. These wonderful extras satellite AROUND our heart & core =Airbnb home community stays. We honour our beginnings....”
The fact that the “story” is lost, cluttered with unwanted information and filters, rather than streamlined and maintaining the core community story, is what is becoming the turn off.
All good stories have a main storyline and plot. Subplots run parallel or off the main story. They do not swamp or take it over.......
So for the next chapter or sequel?
A tangible solution is very visible by looking back in their history and also on the horizon. They just need to avoid throwing the baby (home Airbnb hosts) out with the bath water!