Do not pay attention to the messages. On one hand Airbnb is letting you know how you compare to your competition for specific dates and on the other hand if everyone lowers their rates, then more people will book with Airbnb. It is not really about how much effort you put into your work or how much you make, it is about more bookings for Airbnb.
I get those from time to time and I ignore them even though I am curious to see what someone else let their place go for during a big event or holiday. Then a few days later I get those dates booked at my requested rate. I make the money and Airbnb gets the business.
Now from time to time when I am looking at my calendar, there will be a chance to see recommended pricing for open dates over the current and next month or two. Some people find this helpful to fill gaps. I never use this either, I like gaps. None of this is a human being sending you these annoying bits of info but some computer program. The compter program does not care about what market you are competing in or what you personally do.