discount to families with children and pensioners?

[Dorri0]

Our Summerhouse is the ideal location from which to hike, bicycle or otherwize explore the local attractions. We want to keep the price within reach of pensioners and families. We have noticed that more frequently travellers, usually four young adults together, use our summerhouse as a jump-off point for day trips to Amsterdam, more than a hour away by car or train. We don't feel a need to discourage this however we do feel a price hike would be in order as our price is too far under market price for travellers to Amsterdam or Utrecht. Is it possible to somehow raise the price for these travellers and offer a discount to families with children under sixteen and pensioners?

Looking forward to you reactions...

kind regards,

Dorri and Coert