I agree so strongly with this suggestion, I recently moved from AUS to NZ and the tourist industry is huge here but so is the number of 1St time guest's.
Recently I have hosted a few couples that have left reviews from good to glowing and given me 3-4 stars and it's starting to seriously effect my rating, this week I dropped to 4.4 and it'd making me very anxious about upcoming guests.
Suggestions like drop your price and add the little things just aren't cutting it because those things aren't the issue, people think they are rating the accommodation like a hotel and my place is probably a 3-4 star hotel so they think it's a positive rating, but it's not..
I'm located close to the CBD and to local tourist sites, guests have their own entire floor and bathroom, unlimited gigabit speed fibre internet, heaters, their own fridge, extra towels and bedding, tea and coffee, washer/dryer, iron ironing board, clothes steamer, you get the point it's not the Ritz but it's well equipped and well situated.
All that for $40 NZD per night for a twin room and I regularly let more than 2 people stay if they ask in advance and let people check out as late as the want if I have no immediate follow on bookings, for $20 or less a night.
Hell I've even drove people to go sight seeing if they don't have a car.
People enjoy the stay, give me a good review, add me on facebook so we can stay in touch and then give me 4 FREAKING STARS...
Something had to change because it's effecting my state of mind waiting for the next review to come in and making me anxious about future bookings.