Millennial and Gen Z guests represent a growing force in travel bookings. As a Host Advisory Board member, I have a few tips that have worked well for me to help get bookings, great reviews, and repeat stays from this demographic.
1. Focus on aesthetics
Your photos are your first chance to make an impression. Invest in professional photography. Style your space with art, unique furniture, a bold feature wall, or a standout outdoor area. Some guests are asking themselves, “Would I post this?” before they book. Give them a reason to say yes, and they’ll market your property for free on social media.
2. Be flexible and transparent
On a recent trip to the US, I was appalled by the add-ons, including a resort fee, city fee, amenity fee, and line fee. Offer flexible or moderate cancellation if you can, and be up front about fees. Try not to add checkout tasks other than basic things, like locking up.
3. Offer insider knowledge
Write your listing description like a real host, not a real estate agent. Explain what makes your neighborhood special, what hidden gems are nearby, and what locals do and where they eat. Create a guidebook and send it to guests, and include a hard copy at your place. This speaks directly to the desire for authentic experiences and sets you apart from faceless listings.
4. Cater to remote workers
In particular, fast, reliable wifi is nonnegotiable. Many travelers in this demographic are working remotely. You can use Airbnb’s wifi speed test to add your wifi speed to your listing. Add a dedicated workspace with a simple, well-lit desk and comfortable chair, and mention it in your listing.
5. Respond quickly and authentically
Many Millennial and Gen Z guests prefer messaging over phone calls, expect quick responses, and value personalized service. Reply promptly, write conversationally, and personalize your messages. Reference guests’ trip purpose if they’ve mentioned it.
6. Add sustainable touches
Small, genuine efforts matter: recycling, biodegradable toiletries, bulk-use amenities (for example, no mini shampoos), energy-saving appliances, locally sourced welcome products, or a no-single-use-plastic policy are just a few ideas. Note your efforts in your listing.
7. Consider wellness
Small additions signal that you understand this audience. This could include a yoga mat and foam roller, blackout curtains for good sleep, a bathtub worth photographing, quality coffee, or access to nature and walking trails nearby.
8. Call out your amenities
Highlight everything that's included in your listing. A mid-range property that feels generous, with a stocked kitchen, quality linen, fast wifi, and a great guidebook helps guests feel like they’re getting a good value.
9. Design for solo travelers
Consider setting up your place so it’s welcoming for independent travelers. I have a small place that’s best for singles or couples, as well as a larger property that can fit up to 8 guests. I offer variable pricing at the larger property, based on the number of guests who stay.
10. Prioritize reviews
A strong, consistent run of 5-star reviews with thoughtful responses to feedback is one of the most powerful trust signals you can have. Go out of your way to exceed expectations on small things, such as a welcome note, local snacks, and early check-in if possible. These are the details that generate glowing reviews and word-of-mouth recommendations. I also always review my guests.
I'd also like to read your ideas! What do you do to attract Millennial and Gen Z guests?
[Note : All opinions expressed in this article are from Geoff's personal experience and can be helpful as you consider what is best for your hosting business]
