Many Airbnb host throughout the world experience times of the year where their travelers visit less frequently. In the United States, you can find fewer travelers traveling places like Arizona & parts of California because of the extreme heat.
The main question is, How do Airbnb host increase occupancy/bookings during those time periods?
Below are a few tactics:
1. Micro-influencing - Locate and collaborate with local social media influencers in your city that have an engaging following base and exchange a complimentary stay for x amount of postings/advertising on their social media channels. This is a great way to get locals experiencing your properties for a 'staycation'.
2. Offer Unbeatable Specials - A client of mine offered a free night stay for every two nights stayed. This is a great way to capture guest and make them a repeat guest (we all love repeat guest).
3. Low rates - Although we are all in this for a great ROI it's best to remember that in the summer your prices will drop. Understand and analyze your market to set yourself up to succeed. Low rates + happy guest + increase occupancy levels = happy host.
If anyone has any questions or concerns, please feel free to reach out to me.
I love hearing what your tactics and suggestions are too!
Cody
**[Personal information hidden for safety reasons–to send a direct message, here in the Community Center, hover over the profile photo and click 'Send Message']