Ok, I have posted my thoughts on the entire concept of reviews a few times but I wanted to post it here again as this topic comes up a LOT. I have been an airbnb host for less than a year and just got my superhost status last July, but I was a guest for years. I have also been running another small business for 13 years that has to deal with online reviews all the time.
First off, we care WAY more about reviews than guests/customers do. So many hosts get upset when somebody gives them 3 or 4 stars on value or location. I promise you, NOBODY goes into your review sections to read your performance on individual sections like value and location. Just let all that go. We all get 4 stars here and there and even a random 3 because guests don't like where your property is located or didn't want to pay a cleaning fee. And you never know what's going to stick in a guests mind, maybe the bathroom window sticks or the AC rattles or their massive SUV couldn't fit in the parking spot. Who knows, who cares...let it go. Just keep up the good work and the ratings will take care of themselves.
Second, every business has to deal with retaliatory reviews. It's just part of doing business in the internet age. If you can't handle that fact, you shouldn't be in any form of business that can get reviewed. It would be nice if we could remove every review we personally felt was unfair, but let's be honest, that would be EVERY bad review, right? We all bend over backwards to make our guests happy and some people just had a bad trip for whatever reason and take it out on you. Some people want huge discounts and threaten bad reviews even though they are in the wrong. It happens, it's part of doing business, don't take it personally. Every coffee shop, mechanic and bakery have a few bad reviews from disgruntled customers and we all just ignore them. It's not you, it's them. Now if you get multiple in a row, well, then maybe it's you. I promise, not one potential guest is going to book somewhere else because your average is 4.7 instead of 4.9. Guests simply don't care that much. They are looking for the best price in the area they want. They look at the pictures, BRIEFLY read the description, MAYBE scan reviews to make sure there aren't a bunch of bad ones and that's it.
What it all comes down to really is whether or not people are booking your space. The rest is just gravy. So long as your booking rate stays consistent that's all that matters...money in the bank, I mean that's why we are here, right? It's not for some existential validation of our lives, it's about paying the bills. So long as your rating is good enough to not get kicked off and you are making money then it's all good.
Now that brings me to the update of the policy. It seems below a 4.7 now gets you kicked off the platform? That does seem a bit extreme. I'm completely fine with a 4.8 average for a superhost. It SHOULD be hard to be a superhost, otherwise it doesn't mean anything. (And really to my point above, most the guests don't care about superhost either, some do, most don't) But to kick hard working hosts off the platform because of what may be one single bad review? That seems crazy to me, are we certain that is the case? I wonder has anybody with a 4.6 actually been kicked off yet? Sure they get the letter, but actual removal? I'd be curious to know. 4.7 doesn't seem all that bad to me really. I'd totally book a place with a 4.5 or 4.6 rating if it looked nice and the price was right. If that's the case, airbnb needs to seriously reconsider.