One of the local businesses in the area where our cottage is invited us to participated in a holiday event and promote our space. They linked to us on Instagram. I had an account but never posted anything so had to hurry up and put up some images and am now trying to post something daily to build up followers. Do we have an Airbnb host group where we can follow one another? I would be happy to tag or follow any other hosts who would like to do this. Honestly I don't know if this will lead to any more bookings but am happy to promote your space. Might be a weird time with more shut downs looming but maybe it will help to spread a little cheer. Good idea? Bad idea?
As some who does marketing and comms as my day job, I would say in marketing terms it's unlikely to make much if any difference to your bookings, to have random hosts from around the world, linking to each other's Instagram account.
Now if you got an eminent travel writer or blogger to do it, who has a target audience of the sort of travellers interested in staying in your location and your type of property....that would be a different matter 🙂