I so wish that the location rating was removed. It is extremely frustrating to give as much information as is possible regarding the location of your listing and its proximity to local attractions etc only to have the guest decide you are in the wrong location, or not quite right for them. As I have said on this subject previously, I have two rooms in our home that are let out and on a number of occasions one or the other (sometimes reversed) have been flagged by airbnb 'room for improvement' suggesting I should try to give more accurate location details, whilst at the same time praising me for having a space in such a great location.... They are in the same building for goodness sake!
I do realise, of course, every guest will have their own ideas regarding overall experience, value etc., but when, as a host, you have done exactly what you always do and yet you can get marked down for the one thing you cannot change - I give up.