@Sybe
Well, not exactly. We're in a popular tourist destination, but we are at somewhat of a disadvantage because we're not on the beaches or in popular tourist resorts.
So, what I've tried to do is appeal specifically to those who aren't necessarily looking for that, by emphasizing that we're isolated enough to have lots of peace and privacy, but offer more space and more amenities than a "tourist resort" (the competition I believe you are referring to) .
Yet we're only 15 minutes by car from the beaches and resorts, which means you can have all the action of a resort, then come "home", fire up the grill, crack open your favourite wine, turn up the music, and jump in the pool (naked, if you want) , and not be amongst thousands of tourists. Also in this pandemic era, it's turned out to be an attractive proposition.
This has managed to attract a few historical "resort" dwellers, you can see in a few of our reviews that they were "converted" 😉. But it also helps ensure we're attracting guests who really want what we have to offer. And that helps to facilitate guest satisfaction, and ostensibly, good ratings.
It also helps with our winter bookings because the "resorts" tend to close down to a large extent in the winter. Yet everything local to us is open and active all year round; Restaurants, bars, shops, cycling, golf, sightseeing.. All open and busy as usual. Why choose a mostly closed up "tourist resort"?