You can set up a custom link that is trackable. It's called bit.ly. I would set up a few : one for emails, one for instagram, facebook, and even linkedin. It's important to know which platform your leads are coming from, so you can double down your efforts there. If you need help with this contact me on **
Also....I would set up a retargeting ad set so you can retarget anyone who already clicked on your ad. These are a huge cost saver and tend to get better results
3rd tip: Try creating a lead magnet (downloadable resource) for people who are viewing your ad. Something like "Top 10 things to do in Charleston that nobody knows about" and create an AMAZING downloadable pdf for it. This will build your email list and you can continue to nurture this list until they are ready (for free)
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