@Jen228
Hi Jen, you could try the template I send to guests when they have left.
I too find this irritating as I've had several dings for Locations and one for Value, both categories I fnd very subjective.
I addressed this problem by writing a template in Saved Messages and I named it, The AirBnB Review Process: A Primer at the top of the message.
I send it to each guest after they check-out but hopefully before they leave a review. It seems to help. I think most guests don't understand how the review process works so I explain it to them in a comraderly fashion.
Dear Guests,
We hope you enjoyed your stay at the _________________, our AirBnB, and we wish you happy and safe travels where-ever your road may lead.
If you wish to leave a review of our accommodations we encourage you to leave a fair review with AirBnb, and we will in return leave you a fair review. We usually wait until notification that the guest has written a review before we write our review. If you do not wish to leave a review that is alright too. We usually write one anyway.
The review period lasts 14 days: after 14 days neither party can write a review. If only one party writes a review that review goes live after 14 days.
But before you decide on leaving a review or not, please read the brief primer I wrote explaining the review process from the host's perspective. And thanks for reading the primer.
I then explain how I think the rating system works.
The AirBnB Review Process
The review process AirBnb put in for guests to review their host's AirBnB accommodations is rife with controversy as anyone can recognize by reading the AirBnB Community Center Forum on their website.
One major controversy among hosts is the guidance the AirBnB Corporation gives to guests for reviews: that guidance is contradicted by the guidance they give to hosts.
AirBnB tells guests that 4 Stars means "Good", but in reality 4 Stars means "Bad" for a host. Enough 4 Star reviews and AirBnB can and will penalize a host. 5 Stars in every category is what we as hosts strive to achieve.
A 4.8% review average is demanded by AirBnB to achieve Super-host status. Hosts have been de-listed for getting too many 4 Star reviews. Only 5 Star reviews reflect positively on Hosts according to AirBnb's confusing policy.
I then go over what I term The Five Star Review System, but I only go into depth on how subjective Value and Location are and how I think they should be handled.
I give examples on how guests mishandled these in the past, like the guest who said she came to visit Rhode Island's famous beaches but rented my place in the middle of the Capital city, not a beach in sight. Or the guy who came to visit Brown, U., a few minutes walk, but he dinged for location because he saw a few African American faces walking down the street and termed it a "transitional" neighborhood. They were grad-students from Brown, my tenants!
I won't paste the entire text here, but if you'd like to use it as template, private message me and I will be glad to share it.
You could easily make one (a saved message) based on the factors in your listing.
I find this to be the only realistic way that I can think of to address this issue given that guest 1) don't read listings thoroughly and 2) guests don't understand the review process.
Unlike trying to tweak the text in your listing, this approach addresses the problems head on, the mis-understanding and the misreading.
I have received no negative reactions from guests and no dingys on location or value since using, The AirBnB Review Process: A Primer .
Good luck.