Thanks @Lawrene0 @Kelly149
I see it now - no wonder guests don't see it way down there after the reviews!
Yes, I think I do give very explicit instructions pre-arrival:
"Please be aware there are no shops, restaurants, cafes or services at Upper Lansdowne. The nearest are in Taree (30 min drive) or Harrington (35 min drive) so please bring all food requirements with you. We do supply guests with some very basic breakfast provisions – fresh milk, tea, coffee, sugar, porridge and a small selection of cereal." (I also give them complimentary local produce such as eggs and fruit when it is in season, plus there is a revolving pantry of non-perishables)
and even prior to confirming a booking:
"Before confirming your booking I just want to make sure you are aware that the cottage is located approximately 30 minutes off the main freeway, along small country roads. The last 1.3km's are gravel but no problem for 2WD vehicles.
There is very little mobile phone reception and no internet at the cottage. Also, there are no shops in the area so you will need to bring any food or drink you need with you."
I will move some of that type of info higher up into the listing description as well, just to make extra extra sure they see it.
Thanks for your help, I really appreciate the value of 'fresh eyes' on my listing.