Hi @Lizzie
I think the 360 degrees photos could add a sense of being there (the listing you wish to book), however, the technology used differs in format, compatibility and quality. I think it's worth investigating, Google has great documentation and professionals for 360 photos.
https://www.google.com/intl/en/maps/streetview/trusted/
It could become interesting when you can actually view this type of photos in the Airbnb apps, browser, etc, and not to forget when AR and / or VR goes mainstream (clue: in 5 years). Honestly, it feels like a gimmick right now.
Wherever you go, there you are.