It has all to do with cashing in those necessary 5* reviews I suppose. How to manage that would vary greatly from host to host and what they offer.
My approach has been that every property has it's pros and cons, so it may be necessary to overcompensate in some areas to make the pros outnumber the cons.
I am not even an on-site host most of the time, so in my case it has more to do with what is on offer than about personal presence. My daughter is my co-host and is making a very good job of it. I believe my guests have most appreciated:
Flexibility.
The value for money aspect.
Attention to details.
Clear communication.
A home rather than a bone rental.
Being in a prime location, in a modern and sound-proofed building has of course helped a lot in the positive direction.