I just saw this today and was stunned: A commercial showing hosts leaving out an electric guitar for a family and the couple's child jumping up and down on the bed.
What Ad agency thought this was a good idea? And what unrealistic expectations is Airbnb setting for potential guests about what hosts will be providing and what guests are allowed to do in these homes? (note all the hosts who verify they can't get reimbursed for their broken furniture and beds).
And no - it's not cute when it's a minority kid doing it.
Please oh please oh please show these things to hosts in a focus group first. Our jobs are hard enough as it is.
@Suzanne302 It beggars belief, doesn't it? Just like pushing long term bookings, while not collecting a security deposit, only guaranteeing the first month's rent, and not doing any background checks on guests. But sure, hosts, take those long term bookings, because that's what guests are looking for.
If they are rambunctious and jumping on the bed, they get the hell out....maybe they can put that in their ad!
I am fortunate in the sense that where I live is a tourist area so guests normally go sight seeing, hiking etc during the day and dining at night. I also only rent a room so no way is it child friendly in the manner that is brought up in the ad. If I noticed this behaviour, I remove the problem and keep the money-period. I don't care about the Superhost status anymore and am glad it got removed since I charge prices that problematic guests cannot afford to use as a drug den or local hook up site.
@Christine615 at KCMO, MO You nailed it! One of my House Rules addresses this very same issue. Parents and guardians are responsible for any damage done. No jumping on beds or furniture! Also, no eating in bedrooms. Who wants to encounter sticky candy or yucky pizza under their beds? You've invested thousands of dollars to give your guests a 5* stay, yet your partner Airbnb takes it upon themselves to sabotage your efforts!
And absolutely no pets! Emotional support, cats, dogs, or jelly fish! Leave them with a friend or family! I love animals, but in their owners beds, not my Airbnb nor my personal bed.
I do not tolerate animals jumping on sofas, beds nor people. Sounds heartless, but too many people have allergies! I am protecting my investment.
I agree. I will not allow anyone's pets here. I don't care what they call them. There are motels that can accommodate these people and not all Airbnb scenarios will be suitable. They can call it discrimination, etc-I don't care. I take on enough risk having guests in my home, I don't need the additional risk which Airbnb will not compensate for if damage is caused. Tough luck.
@Welcome0 I don't know why they do this, but I used to see my kids and I see my grandkids wipe their foodie hands on the underside of the table where they are sitting. Always a good idea to run the cleaning cloth over the underside of the table after you've had kids stay.
I'm an agency-experienced ad copywriter and I just checked the agency credits on these and some of their former ghastly spots. The agencies that did these spots are the blue-chip ones. chiat Day. Weiden Kennedy. Pretty shocked they would be so clueless as to create this terrible campaign that is at once precious, insulting, off target and most importantly fails to boost hosts, as the tagline ("made possible by hosts") intends them to. No one on the creative team must be a host. I see kids jumping on beds, playing with a valuable guitar, making tents in the living room with sheets and broomsticks. Agency and marketing: You fail hosts once again. Come the hell on. Ridiculous!
It's not that there are no hosts involved..........Airbnb don't take any notice of them .
I am a relative newcomer having been here since 2015. Since that time I have been asked to take part in the Global Development team, I joined Airbnb support, I have been asked to take part in one on one chats to gain a hosts perspective. But, from the moment I joined Airbnb, hosts have been complaining about the same things with little or no remedial action on the part of Airbnb.
Every day on the CC pages the same old chestnuts keep coming up, threads from 4 years ago continue to be reactivated by new contributors with the same issue or wanting to know if a resolution has been offered for that problem they had those years ago.
And almost all long time hosts will tell you support and sincerity has progressively got worse since the departure of Chip Conley in 2017. Chip was (and is) a hospitality entrepreneur and understood that successful tourism marketing is a two way street.....there needs to be something in it for everyone!
Greenhorn hosts, those newcomers coming into the industry thinking they are going to make a quick buck are a dime a dozen, and a cauldron of problems. Those long time experienced hosts that have seen it all and worked out strategies to be successful, should be like gold! These are the people Airbnb should be listening to, not some ad man who thinks that promoting a hosting platform is the same as that last soap powder commercial he made a success of!
Kristina, they are listening to the wrong people, but unfortunately they are not going to realise that until all the right people have gone.
@Kristina46 Yes, I looked up WK after seeing that, to me, awful web site, and they're still getting agency of the year awards. That tells me something about the state of advertising today, I guess.
I don't know that the blame here falls on the ad agency as much as Airbnb, it is not difficult to tell the agency that the ads need to incorporate showing respect for the space, and it is pretty mind boggling that not a single person who would have seen and approved the campaign had a problem with a small child standing on a coffee table!
One day my daughter, who was working on a minor in marketing, was interning at a television studio. They were having trouble getting the content right so she suggested they take the material, under NDA, to her university because her classmates were the target audience. The studio worked with the professor and the class revised the material and made suggestions to improve the television show. The students gained a real world experience and the studio came out with a better product.
Likewise, for years I participated as a mentor in MECA Challenge - Most Entrepreneurial City in America. A number of us, as volunteers, worked with different groups of people (corporate staff, teachers, and occasionally students depending on the month), to create a marketing solution for a real product pitched by a local company. Our solutions were then scored at the end of the day by the company and a team of experts. I have only lost the challenge one time - when I allowed the wrong spokesperson to explain our concept. Otherwise it became a sort of joke about competing against my teams (all chosen at random before we arrived.)
The key was to realize how to employ the strengths of the team members, most of whom were meeting for the first time. But also to recognize when there is a flaw in the business model. In one example, MECA was held at the Federal Reserve Bank. The teams were composed of teachers K-12. The company being hosted that day pitched an educational product. I had no idea what the company was trying to explain so I asked my team of experienced educators, "You're the target audience. Would you buy that product?" The answer was "No. we don't know what that product is or does either." So I did the "Captain Kirk" scenario (Star Trek) where I gave them permission to redesign the product to something they would buy for the classroom and then create a marketing program for it.
Not a single other team thought to do that, even though all the mentors were business people with experience. So we won the challenge because the client was blown away that we pointed out the flaws and fixed them. At least one person on another team became angry because no one told the teams they could do that. I said "No one told you that you couldn't."
In another example, the issue was why young people don't stay long in KC after relocating. Our groups were composed of people in a Chamber of Commerce mentoring program. So i asked my team, "Why did you come to KC? What makes you want to leave? Use your own experience to design a product that would make KC more engaging for you." We won that challenge by a wide margin by designing a personal experience platform that paired newcomers with existing residents with similar interests and using gift certificates donated by local businesses to create friendship circles around people who moved here without any personal connections.
Airbnb doesn't know what it has. It doesn't. But the hosts, who are on the ground and actually meeting these guests (in some cases) do. We are your first and best focus group as are your more experienced guests. Not the absentee investors who, as Andrew brilliantly said, buy up homes in residential areas they don't live in and treat those homes and neighbors as ATM's - but the hands on hosts who hear the stories (good and bad), interact with the guests and live through the continued nightmarish customer service failures.
So - might seem simple - but Airbnb is the industry leader right now. It won't be if its emphasis is packing in as many unqualified bodies as possible and shoving them at hosts without excepting the liability of that. Or signing up hosts with no business (or cleaning) acumen, and those who don't care about anything but how much cash they can raise. You know - the ones with checkout at 11 and check-in at 11:30 who lie about following Covid-19 cleaning protocols because - as one particularly problematic absentee host in Atlanta put on a FB post "....We are all going to die sometime and I need the money...."
To quote the character "RIpley" (brilliantly played by Sigourney Weaver in the movie sequel "Aliens") in talking about the difference between the humans and the villains..." I don't know who is worse - you don't see them (expletive) each other over for a (expletive) percentage...."
I would like to see Airbnb stop fighting hosts over common sense approaches and go back to employing the more logical concepts that worked well more than a decade ago. Host and guests interacting before booking and more comprehensive vetting beyond "possibly still breathing and has a credit card and phone number that may or may not be valid.".
@Christine615 I had always seen the lack of including hosts in the decision making process of marketing, as regards Airbnb, to be a matter of arrogance and wielding total control.
But if I understand you here, you are saying that it is in large part due to these companies not actually realizing that the end users are the best source of information as to how to gear the marketing?
That's a level of stupidity I find flabbergasting. It seems so obvious to me that the target market is the ultimate resource to find out what will work and what won't.