I just saw this today and was stunned: A commercial showing hosts leaving out an electric guitar for a family and the couple's child jumping up and down on the bed.
What Ad agency thought this was a good idea? And what unrealistic expectations is Airbnb setting for potential guests about what hosts will be providing and what guests are allowed to do in these homes? (note all the hosts who verify they can't get reimbursed for their broken furniture and beds).
And no - it's not cute when it's a minority kid doing it.
Please oh please oh please show these things to hosts in a focus group first. Our jobs are hard enough as it is.
I was half facetious and half concerned because I've had both respectful guests (the majority) and those who think that once they rent our homes they can do whatever they want with them.
I remember TURO, the company that started a peer-to-peer car rental service. That's something I would never do with my vehicles, but what was memorable was that the commercials featured owners handing the keys to the renters.
That's the part that is missing - that these are not anonymous investor homes made possible by hosts, these are the host's actually homes (for the most part) and we're giving them the keys. Stories?
1. the women who meet at a different place once a year for a reunion - they're cancer survivors who invited me over and we talked and laughed for three hours (I still want to learn quilting now).
2. the new host I stayed with in Emporia, KS who made space for two last-minute bicyclists from Holland by putting them in his guest room then went out to rescue them when they broke down in the middle of the flint hills. Then he volunteered to be their technical support for the entire race.
3. the people who came back for a second time to visit their son who couldn't make it home for Christmas. They brought the holidays to him complete with a tree and left us a holiday gift.
4. the woman who has booked us five times and leaves cookies for my daughter. I gave them an Easter board book for their new grandbaby and it took a day before she realized I was the author.
5. And families? The ones who talk about playing board games at the dining room table (I have a lot of them in the cabinet) or complimented us on the wide selection of DVD's, or who love sitting on the front porch and tell us our neighbors wave and say hello (because they do), or the mom who was taking her medical exam and apologized that her kids ate all the snacks (I told her I set out lots for that reason). We know the house has been loved when the stuffed penguins and the Snoopy move around the house.
THOSE families and guests know we use the home too and act accordingly.
There are so many good stories hosts can share. And there are many of us who love the majority of our guests and that can be seen in the conversations going on in the message section (when Airbnb isn't censoring them).
Me as a guest?
1. Going to Dublin Ireland with a group of conference organizers from KC. We shared 2 Airbnb's between all of us so we could occasionally have meals together.
2. The same group is now heading to Washington, DC and did a joint search while on Zoom so we could find the perfect Airbnb to fit us all. We can all afford hotels, but an Airbnb provides something more family oriented
3. Having animated conversations with other hosts over shared experiences.
4. Me wishing the host in Paris was still on the platform because she was my first guest experience and she set the tone for me staying on the platform.
I know there are corporate "investor" hosts with no personal connection to their spaces except the cashflow..
But as a former Hallmark manager I can attest that your core business is not a home provided by an anonymous absentee host. It's personal connections (even if only through messaging) and living breathing hosts who created the space with love.
The right Ad company would have understood from the beginning what the heart of Airbnb is and who makes it possible. They got it half right.
So glad you are putting hosts on the committee to represent the "other side" of the equation.
Thanks for responding, It means a lot.
Thank you @Catherine-Powell. The advert made me want to remove all the nice things in my space - anything that has value. But that would then not make it the space I want it to be….
It can be a really tough gig at times being a family friendly space, with the extra preparations and clean ups. What with changing bed configurations, adding into the space the infant items, bedding, laundering and then after, the extra laundering, then scrubbing from infants: with cots, high chairs, playpens, tables, seat cushions, lounge chairs, walls, mirrors, windows, glass doors etc etc - for no extra monetary gain………
Visual imagery is an incredibly powerful tool, and even if it’s subliminal, any sanctioning of disrespect is what we want to stamp out, not encourage. Not just us Airbnbers, but every other business in the area of hospitality.
But may I say your immediate action is welcomed. Knowing that the right hand and the left hand are communicating and brainstorming beyond the inner circle, will enhance information and contribute varying ideas and perceptions, rather than create too many pats on the back from the misinformation of a few.
So encouraging that @Catherine-Powell responded to this!
Sorry for second post but just wanted to clarify that I like kids. When I'm eating out I actually like them running around. If I kept hosting families I was going to put in the guide to please play outside. I thought of also getting some outdoor games.
But I also have two very expensive windows. Each cost $2400 just for the window 4 years ago, so now would likely be over $3,000, and no telling how long it would take to have them made as they were a custom order, and also 3 people to install because they are so heavy.
As I mentioned one family had a young dad who must have been throwing a hard plastic ball as hard as he could against the cabinets, walls and windows, with his kids. There was no way small child could throw a ball that hard. There was juice spilled everywhere. I have wood floors so was able to clean everything up, but was also surprised nothing was broken or damaged. I can only hear doors slamming or someone throwing a hard ball against a common wall.
I didn't want to sound like I don't like kids. What I enjoyed was finding picked wild flowers from little girls left at the outdoor chairs. I think this ad could have shown more outdoor and things to do in the yard for kids. Most of my guest mention how much they love the yard.
Finally I thought @Christine615 might have flagged this because guest should be more mindful of not staining or ruining the bedding as it can cost $200 to replace bed spread, sheets, matress protector alone. So far I've only had a few incidents where either people or pets ruined bed spreads or bedding. I now try to buy good enough bed spreads under $100.
@John5097 I love the image of the little girls picking wildflowers and leaving them on an outdoor chair. In my mind's eye I see that being the last thing they do as their parents call them to get in the car, you see the family driving away, then the host coming to start cleaning, seeing the flowers, pausing and smiling.
Something like that would convey the symbiosis between guests and hosts.
Loving having kids around doesn't mean one loves having guest parents who don't take on the responsibility of cleaning up after them, I get you. It's really a shame when this happens.
@Sarah977 yes that was rewarding.. the dad who booked it also let me know they had a blast and left a great review. I also provide four beach nice beach chairs, $80 each, and parking pass for the county park at the beach, that saves them $15 parking. Some other host provide beach games but all kids love the beach. I think they also had a blast just riding the busses in the city, also provide all the info they need on that and even that is fun for a kid.
I don't mind accidents either and even say so in my listing. However letting pets and kids on the bed with muddy paws and shoes, or eating in bed, isn't an accident. So far my only experience with a service animal was torn and muddy bed spread, and dog hairs all in the sheets. They must have even removed the mattress protector because there were lots of dog hair on the bare mattress. Other families would load up the mini van with all their own blankets and bed spreads from home and did laundry the entire time for a 2 day trip. If I had kept hosting them I think the few bad ones, who take advantage of having nice things for guest, would have a broken W/D $1500 and broken windows.
I appreciate that @Catherine-Powell commented on this, and also, that she speaks and writes like a normal person and doesn't partake in Airbnb's typical blend of new age+dudebro+twee verbiage that is so often found from CS reps.
Airbnb takes 0 responsibility for damage or theft. The idea that they promote of letting guests check in themselves is how a fake ID was used to steal $6000 of our property. We’re wiser now. We take pictures of IDs and match it to the guests face, we also
look a licences, and plate numbers. What bothers me now is if a guest complaints about anything they get a rebate. Plus Airbnb believes every little complaint and they adjust your ratings to match the complainers and suspend your account with no evidence. Nasty company!
it doesn't matter what part of Airbnb's promotional aspect of its business you go to, their entire focus is on attracting guests.....any guests.
After just completing a guest review, I just came across this......
I do not allow a dog inside my listing cottage, not even our own dog, much less on a bed.....she knows the cottage is out of bounds. Some guests are allergic to pet hair, and I will not make any exceptions. How in the hell am I expected to enforce my rules when Airbnb promote a guest dog on a bed for God sake.
Don't they think! We have to fight this continual asinine advertising and it makes us hosts look bad when we won't allow guests to run amok and do or bring whatever they want into our homes.
If some guest had an allergic reaction after staying in my listing because a previous guest allowed a pet to cavort all over my furniture, do you think for a second Airbnb would take responsibility for their advertising.......no way, they would say it's the hosts problem for not supplying a properly cleaned property.
I so wish this company would stop making it hard for us to enforce what we will or will not allow in what is our own properties!
Obviously this advertising has been approved by someone who has a senior position within the company. I would ask that this thread be addressed to that person, or committee and some action taken to stop this eroding of our hosting rights as property owners.
Please stop making our job hard....please!
@Robin4 Guess you missed it, but I've been grousing on the forum about that photo of the dog on the white duvet several times since it first appeared. Talk about bad for hosts messaging- why not just have a photo of someone playing outside with their dog- anything but the dog on the bed.
I've been a dog owner most of my life and no dog of mine has ever been allowed on the bed, the sofa, any furniture.
I am the same Sarah, dogs do not belong on beds......ever!
Normally when I do a review I just skip over that promotional sh*t but this time I thought I would see what it was about and as soon as I saw that my heart sank....how can a company that purports to support us be so completely bloody heartless. How can anyone in any area of hospitality consider that is a good image?
Think about it for a second, would you like to sleep in a bed that a previous guests dog had been romping on!
Seriously Sarah, what is wrong with these morons!!! Why is it that something like this is not good enough?
These guests were so proud of that photo they had to send me a copy.....isn't that good enough?
@Sarah977 If I had dogs, I'd probably allow them on the bed, LOL.
But, for purposes of Airbnb advertising, there are tons of visuals that would be offensive to no one: why not show the dog curled up in front of a fireplace, or sitting in a dog bed, or outside on the deck? Plenty of images that send a message of warmth and friendliness as well as appropriateness.
It is truly a miracle for the ages that Airbnb managed somehow to succeed.
If they are rambunctious and jumping on the bed, they get the hell out....maybe they can put that in their ad!
I am fortunate in the sense that where I live is a tourist area so guests normally go sight seeing, hiking etc during the day and dining at night. I also only rent a room so no way is it child friendly in the manner that is brought up in the ad. If I noticed this behaviour, I remove the problem and keep the money-period. I don't care about the Superhost status anymore and am glad it got removed since I charge prices that problematic guests cannot afford to use as a drug den or local hook up site.