@Anonymous Creating a marketing campaign is basically about making a brand memorable. The only question to ask would be "is the campaign reaching its target market and helping people remember the brand"?. The most effective way to do that is appeal to the "gut reaction".
I expect different people will react to different videos in the series, based on what they think is important.
Whatever the intellectual arguments surrounding the campaign, my only question is "will this result in more bookings" ?
Since I depend on the supplemental income, and have a separate space (which has been open since last June, after the lockdowns) I can't wait for people to start travelling again.
Usually, our winter is quiet, but as we move into spring, the vaccine rollout progresses, and people come out to enjoy better weather, if "sentimental garbage" gets people moving, I'm in.
Growing a business requires more hosts as well as more guests. My target market doesn't suffer from too many hosts. When people are travelling here for festivals and sporting events, accommodation always fills up quickly. All kinds of accommodation. Once the event gets listed, and people buy a ticket, the very next thing they do is secure a place to stay.
This particular campaign focuses on something not really related to my target market, but what I hear from friends and family is exactly what the campaign is about. Everyone just wants to get out and meet friends, and have dinner, and walk on the lakefront, or the beach, and hug the babies and grandma, and all that.
I just had my second vaccine shot yesterday. Two weeks more, and I can go out and have dinner at a restaurant, for the first time in 8 months. I'm pretty happy about that. I bet there's a whole lot of pent-up demand for simple things like that.