The title is your business card. The title is a very short sentence or, rather, are some words that have to hit the guest's attention and get him to read the rest of your ad, so it’s a perfect synthesis. So you hosts must be brief and incisive like Raymond Carver.
In these few lines the guest has to choose YOU and not another host. Tease his fancy with a thing that might get him curious: "Bright house with a hidden .... door / garden / terrace …." But don’t go too far. Empty words are useless. No sense writing my home is super-classy and has super powers.
Nobody will change his mind because of your superlatives. People will assume you’re a telemarketer who wants to sell a product at any cost. You don’t sell a vacuum cleaner, you offer a unique experience through impeccable service, in a unique place.
Please. No "charming and cozy flat": a burial plot charming as Ugly Betty and cozy like a rat’s nest. No "a few steps from the subway": the steps, to count them all well, are at least two thousand. Details…
With the characters at your disposal, choose the main characteristic of your home - a true, real strong point - and be sure to put that on your title (“Peaceful, clean and convenient flat”) or put a romantic or evocative name to your home (“The mimosa house”).
The brief description that the guest will read under the title will decide your fate, anyway.