Why you should never use Smart Pricing

David126
Level 10
Como, CO

Why you should never use Smart Pricing

Most of the normal emails from AirBnB suggesting I lower my prices never mention where all the bookings I am missing out have been made.

 

Today I received an email mentioning a location!:

 

Add a weekly or monthly discount

So for those not familiar with Colorado, according to Google Maps Leadville is 1 h 28 min (81.5 mi) by Car.

 

No wonder their suggestions make no sense.  

David
53 Replies 53

I joined this conversation bc I made some strange experiences with "smart pricing", which made me questioning that. I started using smart pricing for my listings as it just launched, at the beginning it seemed to be just fine. I started questioning this tool as I mentioned after a year I was using it, that smart pricing algorithm would make incredible low price suggestions for my listings. I had price suggestions on my room, $19 per day (New York, hip area). The note next to the suggested price mentioned: "Similar listing in your area have a price, ...." I started questioning it, bc I live in a hip area, and the actual rental price is 4,5x higher as this smart pricing suggestion. My question was, why would I rent out my room below my actual rental price, why to use air bnb, if I can have a regular roommate, which would cover the costs and I don't need to run, jump, please, provide on top for my roommate. I just don't believe that people in my area would rent out here on air bnb for so low. What's the point of having a guest, who can give you a personal review and judge your life style even not bringing in the rental price? That is like a self torcher to me. The next significant change using the smart pricing I mentioned, I started receiving low quality guests, basically guests who I don't want to deal with, bc they are just out of my personal standard. Bc probably I couldn't align with those strange guests who entered my personal life style for even not covering my rent, I started hiding from my guests, they were just not a type of people I would want to host (I always blamed it on low season). The final joke was as I received booking requests for longer then a month, which were even not covering my actual rental price and people even asked me for a discount! As I started responding with: Sorry I cannot give you a discount on that low price, it's already below my actual rental price, those people never booked my place. Basically I slaved up myself and was even requested from a guest to go more down. The question is, why am I using a tool, which gives me guests, who actually wouldn't be able to afford that place for the actual rental price and also don't appreciate that? The guests don't review you better, bc they actually get a present. I mentioned, that my ratings got lower. I was starting to think, I getting worst as a host and was chasing the ratings, but nothing was rising, just declining. Finely, I switched off the smart pricing and have better guests, who are able to pay the rental price and value me and my personal life style. My personal review for the "smart pricing" algorithm is: I do NOT recommend it to anyone here. keep your personal value and your personal standards. I do not want to be reviewed by a guest who cannot afford my life style and basically doesn't values and even doesn't understands, that he gets the best deal in that particular moment on his choice, bc of the tool failure. I doubt that scientists who developed this tools have accurate informations about the actual rental prices in particular city areas. The algorithm  must be very complicated and in order to function proper, someone who is making the tool, has to collect a lot knowledge/ infos and feed the tool, I doubt they do it so. Now I am sitting and writing as a guest from Mexico City, I rented here an air bnb for myself and I must say, my host charges me per day in Mexico City 3x more and doesn't provides to me even hand soap, her listing says with internet, there is no internet, no towels, no keys, my host eats my food, the room has only a bed. Mexico City per day cost me 3x more as "smart pricing" suggest for my personal room in New York, with amenities, I am missing here (in Mexico City). Why Mexico City cost 3x more as "smart pricing" suggestion for y listing, bc it a host's personal value price on her room. I highly suggest to everyone here, do not use smart pricing. I have been testing it for over a year and I started feeling as a host devalued and was working for a price, which even was not covering my actual rental price. "smart pricing" is a great idea, but not functional or is just set up wrong from people who invented that. I would love to have a serious conversation with the air bnb developer team and provide them with my personal testimonial about their failure tool. This tool must be reworked and if the air bnb developer team will decline that, so there is no reason to promote that here. I feel like I should be rewarded for being here a testimonial for air bnb for this failure. It's basically misused my trust in a hope of it's getting better, just maybe air bnb is not that hip anymore as it used to be or low season

(Sorry for any typos, english is not my first language).

Vijay19
Level 2
Hamilton, Canada

Hi Folks, new host here and started of with a bit of hiccup .. smart pricing fooled me over. I set the price minimum at $54 for a 1 bedroom apartment,   Entire space, furnished in a gated community here in Houston Uptown Galleria with a Medium sized skimming pool in the list of features. Airbnb got it booked for a month for the ridiculous price of $35.33 per day, that's less money than I'm paying to maintain the place. Now if I cancel I get burnt, and if my tenant cancels he gets done for 28days rent if we continue I get low balled. Looks like Airbnb is only looking at its 3%

@Vijay19

 

AirBnB take is about 15%

David

What are you charing now that its December 2018?

Eduardo334
Level 3
CABA, Argentina

Airbnb's "dumb pricing" will ruin airbnb. 

 

When I started, almost 100 % of my reservations came from Airbnb.  Now they are only 10 %.

 

They have guests use your place with you loosing money, driving prices below your costs.  

 

Sometimes I think that it is a new form of socialism.  

 

Very sad. 

Willow3
Level 10
Coupeville, WA

Smart pricing is not the same as suggested pricing.  I use smart pricing and it works very well for me, because I ignored the lowest price recommendation, put a minimum price that makes it worth while for me to host and now when things get busy in my town, smart pricing automatically UPS my price.  But it will never go below what I set it for.  

I'm really not sure how Airbnb could make it any clearer - WE set our own pricing parameters... they make suggestions but we chose to implement them or not. If the suggestion doesn't match one's needs/goals - ignore it.  

The problem with this lowest price rule is it is not seasonal.  My minimum price is $180 a month in July and $80 in January.  If I leave it at $80 so I can book in January and Feb, then Smart Pricing does weird stuff like showing me my July prices are all right at $200 and then suddenly dropping those prices to $80 and dates book immediately.  Those same dates booked at $200 per day the previous 2 years. So in a blink of a "Smart Pricing" eye I leave $2000 on the table that is GONE for the year.  Everybody wins but the host.

Lauren144
Level 2
Hartford, CT

My observation, over and over again, is that Airbnb is 100% committed to guests. Hosts get the short end every time.

 

Beth98
Level 2
Tempe, AZ

What do other people do to get help with pricing for VRBO?

Most of my business is with AirBNB, but I'm trying to get set up with VRBO to fill in and Wheelhouse doesn't help with that.

Beth

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