The answer to that is…..yes, and no!
In major population areas or tourist locations there is an over saturation of short term rentals (STRs) and many hosts are now either closing down their listings or forced by government regulation to close. In 2018 in the US before the pandemic, occupancy was down to only 11%! That means for every 100 Airbnb hosts, 89 of them did not have a guest on any particular night of that year. And Airbnb is just the tip of the iceberg! With 28 million listings world wide, Booking.com is 4 times the size of Airbnb! So competition is fierce.
But this is the ebb and flow of business and it is made worse by the fact that Airbnb actively encourage its hosting community to ‘cannabalise’ itself! They are all the time sending their hosts emails telling them that cheaper listings are picking up the business…..’lower your prices to get more bookings’.
Following Airbnb’s advice is a surefire way to put yourself out of business! All it does is make what the host does unprofitable and the host lowers his/her standards to the point where they have an un-rentable commodity. Airbnb are not interested in whether the host makes money or loses it……their sole desire is not to let a potential guest escape to another platform…..give them an offer they can’t refuse! Airbnb own nothing but the linking software between host and guest, and that is what they concentrate on.
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Now having said that, success breeds success, and the Airbnb platform revolves very heavily around the review system. Great reviews are money in the bank and there is always going to be a heavy demand for properties that have a proven track record of giving the travelling public what they want.
We only have one listing, and it’s just an old humble converted garage in the back block of nowhere with over 400 Airbnb listings in the area, but we are fully booked now month after month. I even had to drop off the other platform I was using because we can’t cope with any more guests. We may start a month with up to 10 nights free but at the end of the month we may have ended up with 2 nights out of the month without a reservation.
The travel market on a world scale is all the time increasing, mainly due to the rapid expansion of Chinese/Asian travelers. If you want to succeed as an Airbnb host you have to give a guest a reason to want to pick your property over another, forget all about the ‘help!!’ that Airbnb provide and host to a standard, not a price, give the guest something they were not expecting and, no matter what the competition, guests will keep coming your way.
The market is saturated but if your good enough the road ahead is paved with gold!
Cheers……Rob