Hello Rick and Amanda! @Amanda2824
Mary Ann here from Bar Harbor, Maine!
One of the things that really helped boost our occupancy, especially in the off season winter, was to develop a niche, and ours is hosting pets.
We are in the heart of Acadia National Park where families bring their dogs to hike. To do this successfully, we had to remove all of our wall-to-wall carpet and add easy to clean floors. We have cushion covers from Amazon on all of our leather furniture that we launder between guests, and special quilts for dogs that sleep on beds. It has worked so well that we were recently featured in an international pet travel blog as the most pet friendly rental in the area.
If pets aren’t your thing, you might consider featuring local art. I absolutely love the wallpaper in your bedrooms, and local original art would totally complement those stunning walls.
We have a lot of original landscapes of the national park that guests have inquired about, and we are now in the process of developing a second niche for art.
I can see you successfully offering local original art that captures the beach vibe of your Airbnb. Even if you don’t sell it, it adds to the aesthetic and authenticity of your listing.
The last suggestion I have is to use the promotions feature. Any discount above 20% will get you featured in an Airbnb email blast and boost you in searches. After I apply promotions I post my listing on vacation rental Facebook groups for even more exposure. Promotions turned my seasonal listing into a year round vacation destination.
Good luck to you, your place is fabulous!
Mary Ann