It's a matter of having a page that you can just announce what is going on with your property. I have seen these before and is just another tool in conjunction with what is there already. It's not about informing guests that's the easy part. You want to get more guests and so you have a place where you can let potential customers can see what is going on.
It could be something like this" November is coming and a wonderful Festival is coming" And then you might give some more detail and so someone who is thinking about what to do will see it and say"Wow, that sounds great. Hey, honey let's go to Camiguin, they have this great festival coming up."
We need more tools not less. It's nice to have what you have already. But we need to reach out more rather than just hope they find us. It's especially true in Asia. There's a lot to do so giving suggestions goes a long way.
Right now I can open up and see in general what is going on in any given area But being able to reach a certain clientele is one step up. I have seen many people who don't go to a particular place because they want a reason to go there.