Length of stay discount - 3 days / 5%

[Helen3058]

Hello Airbnb Community,

I'm hosting my lovely big holiday home in the fabulous Kent, UK seaside town of Broadstairs. It's all about attracting off season bookings right now - I'm sure there are others of you in the same boat!

I have a 2-night minimum as standard and a 3-night discount of 5% to try to persuade those weekend guests to book another night.

However, I've just had a thought ... does the guest even "see" that discount and if they do at what point?

If the guest is searching for 2 days and Airbnb never tells them, "oh you know you could get a discount if you book for 3 days" then it's not really a marketing tool.

And if a guest is searching for 3 days anyway, well that's not doing much good either.

I may be better off just making sure my weekday prices are noticeably lower and letting that be persuasive in itself. (the same discount applied to 1 night would be approximately 15%)

Any thoughts greatly appreciated.

Thanks, Helen

[Breanna]

Hi @Helen3058!

Those are great questions 🤔

There are a few tech-savvy Hosts here on the CC who might be able to give you some insight about this. @Dawn241 @Joan2709 @Joelle43 do you know if guests will see this type of thing in the search?

[Joelle43 · Accepted solution]

Hello @Helen3058 @Breanna 

I have good news Helen because Airbnb do in fact notify your guests that if they book an extra night on a weekend stay then that third night is available at a cheaper rate.  Here is a photo screen taken of your calendar:

So your marketing strategy is a good one!  And if a guest is searching for 3 nights anyway as you say, then the overall price will take into account the discount for a three night stay automatically.

Hope this helps,

Joëlle

[Helen3058]

Thank you so much @Joelle43 - that's really helpful!

Helen