A lot of discourse on here shades negative towards Airbnb in general (I’m right there on a lot of it, believe me). Some users have even claimed they have “left Airbnb.” So as we sit here and bellyache and bring relentless negativity, what is our end game? I know when I whine on here, it is my hope that CC will pick-up-what-I’m-laying-down and forward it up the chain to eventual improvements. Or better yet, offer solutions in the moment (this has never happened, but I haven’t lost hope that it might). Fingers crossed!
So where is Airbnb at RIGHT NOW?
The STR economy has stumbled a in general due to economic factors/policy changes in many jurisdictions. Enter the worst timing in the world to have Airbnb roll out this boat-rocking Summer Release. Whipping Posts are an awesome thing to have handy. The Summer Release is ripe for the whipping! Add in a few other CS gaffes in various forms and now Airbnb is the Devil to many.
However, let’s try to calm down a bit and maybe realize that the days of rolling out of bed and printing money on our STRs might be on hold for a while. And at the same time, does Airbnb want to innovate and force the hands of its hosts/listings? You betcha. What do you think McDonalds does to its franchisees? Are we franchisees? Certainly not! But the company is making directional changes, AT A TERRIBLE TIME IN THE ECONOMIC CYCLE, and it’s causing a lot of negativity. But even with said gaffes, it’s not like Airbnb just sat there and didn’t course-correct when it made a few mistakes on the Summer Release.
For example, Airbnb made a very purposeful decision when they decided to present limited information in listings to travelers in the Search Results as part of the Summer Release. Within a very short time, they made adjustments (i.e. displaying Titles, displaying # of reviews). So that’s great news, right? And we’re not there yet. That is, Search Results can still be vastly improved. I’d like the number of bathrooms listed, number of proper bedrooms, along with 3-5 little amenity icons that the host chooses to appear. Will that happen? It might!
We are extremely impatient animals. We all know, for a fact, that Airbnb has brilliant engineers, marketers, statisticians, and math scientists. We also know that Chesky shouldn’t be on camera, like, ever again. But that doesn’t make him a complete buffoon start to finish. And that certainly doesn’t make Airbnb a crappy partner, either.
The STR economy isn’t going anywhere. As an investor with his hands in a lot of cookie jars, I want to remind everyone, for the amount of money invested vs. the amount of actual work, STRs remain orders of magnitude more lucrative, while staying somewhat risk insulated, than any other investment I’m aware of. And Airbnb remains the best partner, by far, to make those things happen for the investor/host. In my world, when someone is the best, I applaud them for being the best. Airbnb is the best (and let’s be honest, “the best” certainly isn’t VRBO or hotels.com, lol). So we should all get some level of satisfaction partnering with “the best.” Right?
So when you’re “the best” does that mean you get a grade of “A” when discussing Airbnb overall? Or would nothing be good enough, even though you’re “the best?”