By Dolly from USA, @Rie9 from Japan and @Mauricio467 from Mexico. Members of the Host Advisory Board.
As Airbnb hosts, we have an amazing opportunity to open our homes to diverse individuals from around the world, creating memorable experiences for both us and our guests. It is crucial for hosts to make guests feel welcomed and included, regardless of their backgrounds or personal identities. Because hosting on Airbnb is not just about providing a place to stay; it's about creating a welcoming and inclusive environment for guests from all backgrounds.
In this article, we embark on a collective journey with Dolly from Ft. Lauderdale, Rie from Japan, and Mauricio from Mexico to delve into various strategies aimed at effectively conveying that your listing is a sanctuary of inclusivity and belonging.
Drawing inspiration from Airbnb's guide on How to be an Even More Inclusive Host and incorporating practical ideas, we will discuss how to showcase inclusivity throughout your listing, in the description, your host profile, listing photos, guidebook, and booking settings.
Letting potential guests know that you accept people from all walks of life can go a long way towards establishing an inclusive environment. As mentioned in the Guide, Peter from San Francisco, an advocate for the elderly and LGBT communities, does this in his listing by making it clear that he accepts guests from all backgrounds. Or Daniel from Spain, who explicitly states in his profile: "The doors of my home are open to everyone." This transparency extends not only to the listing itself but also your profile and the reviews left by previous guests. As hosts, we should understand that prospective guests will scrutinize all aspects of our listing for indications of safety and acceptance.
In the world of visual communication, images have a powerful impact in conveying messages and emotions. When it comes to showcasing inclusivity as a host, using photos strategically can create a sense of acceptance and respect for all, making potential guests feel comfortable.
Incorporating impactful images that support various movements can deepen the profound message of inclusivity in your listings. Take inspiration from Dolly, who includes a powerful photo featuring the rainbow flag, symbolizing solidarity with various causes, in all her listings. This visual representation serves as a clear statement of support and acceptance, resonating with guests who seek a truly inclusive space.
You can also showcase diverse activities in photos which can also signal inclusivity. For instance, if you have a common area where guests can socialize, include pictures of people engaging in conversations, playing games, or enjoying shared experiences. These visuals convey that your space fosters connections and encourages diverse interactions.
The goal is to use photos to visually communicate acceptance and respect for all. Take a look at this original art piece created by Mauricio after learning he will be hosting a guest with a hearing impairment.
These visual cues go beyond words and create an immediate impression of inclusivity, making potential guests feel comfortable and confident in choosing your listing as their preferred accommodation.
Reviews play an indispensable role in the Airbnb experience. A positive, detailed review from a guest who felt accepted and welcomed not only boosts your reputation but also sends a clear message to future guests about the inclusive environment you foster.
The Airbnb Guidebook feature presents an excellent opportunity to elevate your inclusivity as a host. Take inspiration from Matthew in Ft. Lauderdale, who thoughtfully includes a dedicated section in his guidebook for the LGBT community, showcasing local places where guests can embrace a sense of safety and acceptance. Whether it's recommending diverse attractions, gay-friendly bars, or the renowned Stonewall National Museum, hosts who curate such personalized suggestions demonstrate a deep understanding and commitment to catering to their guests' unique needs and interests.
Similar to listing photos, guidebook suggestions and images subtly and powerfully communicate your unwavering dedication to diversity and inclusivity, just like Mauricio, who incorporated a photo from his neighborhood with the poignant message "El amor no debe significar tener que vivir con miedo" ("Love should not mean having to live in fear"). A visual testament such as this one can resonate with guests seeking acceptance, instilling confidence and encouraging them to book your listing without hesitation.
Take advantage of Instant Booking to dispel any concerns guests may have about potential rejection and empower them to book with absolute confidence. By activating the Instant Booking feature, you provide a seamless booking experience without requiring pre-approval. Not only does Instant Booking grant advantages like prioritized search results and guest verification, but it also guarantees a smoother and more efficient booking process for both hosts and guests alike.
Embrace the possibilities of Airbnb's new profile features to showcase your personality and authentically reflect your inclusive hosting approach. Share insights such as your favorite song, educational background, or even a delightful talent, allowing guests to connect with you on a personal level and further reinforcing the welcoming atmosphere you provide. Rie, for example, uses her host profile description to declare respect for others and even offers a clear nod to the LGBTQ community by indicating that she loves a Queer series that is currently popular around the world.
Illustrating the impact of inclusive hosting, Rie recently hosted a same-sex couple who specifically chose her place. Curious about their decision, she inquired, "Why did you choose my place?” The guests shared that it was Rie’s profile page, which emphatically expressed her respect for people of all backgrounds.
This heartwarming anecdote exemplifies how a host's commitment to inclusivity can resonate with guests and foster a sense of belonging. Utilizing features such as the new host profile can be a tool to inspire trust and connection with potential guests and authentically showcases your commitment to inclusivity.
Creating a safe and inclusive space for guests is essential for hosting on Airbnb. By implementing the strategies discussed in this article, such as emphasizing acceptance in your listing description and profile, showcasing inclusivity through photos and guidebooks, activating Instant Booking, and personalizing your profile, you can effectively communicate to potential guests that your listing is a warm, welcoming, and inclusive haven. Remember, it's the small details and signals you offer that can profoundly influence guests seeking a comfortable and accepting environment.
@Dolly36 @Mauricio467 @Rie9 and dear @Daniel1651
This is GREAT !
Thanks to you all for meaningful leadership and initiative.
We need constant updates and ongoing host education to provide a place where all guests feel inclusive, safe, and welcome!
I too have received positive response from a diverse group of guests since I posted the "You Belong" image on my listing as a signal and as a statement of my own intentions.
Appreciate your continuous efforts to reinforce D&I as a HAB.
"Small messages that mean a lot for the whole community of hosts and guests"
Love this Daniel.
To create a world where we all can truly belong #HostwithPride 🌈🙏
Shinya
