Right now I only have one property on Airbnb and it's a condo in a project that makes it difficult but a stand alone property it's easy to do, It seems google have changed quite a bit since I did it, before covid.
I have another business which is listed on google and we get a lot of business from it, and best of all it's free and I dont promote it people just search and it comes up.
Yes, we have a Google business listing. It gets much more views than on any of the platforms, between 5K and 9K depending upon upcoming season or special events. One problem that I noticed about reviews is that anyone can leave one even if they've never been to your business. I used to wonder why such people would leave us nonsense reviews, but then I discovered that if a person has GPS enabled on their phone and they are near a Google business (the locator isn't exact, so a person could be in a nearby non-Google business or even outside on the sidewalk), they will receive a prompt from Google to review their experience at XX business. Folks are unaware of the impact of their reviews, and would leave 2 or 3 stars and one word or no comment. Probably, just to clear the message from their phone. I used to respond to these reviews, but stopped, because I felt it was no longer necessary.