Hey all,
I'm looking at my calendar for January 2023, and I'm unsure of the smart pricing strategy.
My listing minimum is set to $150 a night, in San Francisco. I think I'm relatively inexpensive in this market, and I'm fine with that because I get really good utilization pretty far in advance, and knowing my booked income is really helpful. In my experience so far, AirBNB does a fine job matching the price to the customer need. However, I'm looking at my Jan 2023 calendar and I'm fully blank, no bookings.
The nightly smart price in Jan is >$500. I'll happily accept that income if someone is willing to pay it, but I'm getting no interest at that price.
I assume there's a method to this -- maybe a big event in town; projected travel for the Sierra ski season -- but I'm skeptical.
I won't be doing anything with my pricing for a bit longer, trusting the process, but I'm curious if anyone else has experience with this kind of price spike having this kind of impact on bookings? Advice? Insight?