I have been engaging Airbnb regarding Guest Favourite for many weeks now. Recently, we had the tag on 2/3 of our old town Bern apartments. The one without is an excellent listing, good quality HD photos, over 300 reviews spanning 10+ years, no reviews under 4 stars in any category, ever, so we weren't sure 'why not'. The other two are also really good and had the tag but I wanted to know what to feed the algorithm to drive search results. I called Airbnb support and got a wishy-washy answer that tried to sell me Airbnb photography services, then I got a note saying that, '...the algorithm is updating every day, keep working hard to get the tag...' Huh? We work hard with every inquiry and every booking, we strive for excellence and are heavily invested, full-time hosts. Really, we ARE Airbnb, with the community, we built this platform from 2013.
Therefore, when I look at a random search in my neighbourhood to analyze why we are getting no bookings, I see other hosts as Guest Favourites and not us. For stark example, today, a unit nearby has 8 reviews, all 5 star except value (which we all know is a ridiculous thing). This listing showed up just ahead of our apartments, the first of our listings has 4.95 stars over 259 reviews and is really a lovely listing with glowing reviews and happy guests but is NOT a Guest Favourite. So, I use this analogy, there's this great café next door, I go there all the time for a quick lunch, friendly service and good value. It is my favourite restaurant, I've been there 100's of time, that's how I know it's my favourite. It takes time to make something your favourite. In this example, I don't think 8 visits later, I would have called it my favourite restaurant. So Airbnb, please explain to me how another listing in my neighbourhood that has 8 reviews is a Guest Favourite, and mine which has the benefit of a wide selection of guests (259) and is highly rated, is not a Guest Favourite...
I just ended a call with a very nice support agent. She pointed me to the same Guest Favourite article that lists a few things we can do to get the badge, we have all of them covered, and then some. She also said there are changes to the algorithm coming and our properties seem to clearly qualify and to give it 15 days to make it's way around again. I was told this same thing two weeks when I last started beating this drum and low and behold, we went from 2/3 Guest Favourites to 0/3. Not quite the change I was expecting.
So, in summation, I firmly believe the algorithm was sent out as a Beta and the data is being harvested now but change is not yet enacted. My feelings are definitely involved in this because, like when Superhost was introduced, I felt it was creating a two-class system. I would like to ride the same bus as everyone else and use whichever washroom I want. I prefer to compete on merit alone, that is clear and informed, not determined by an AI bot that cannot see the people behind the listings. If Airbnb wants classes, over us pay-to-win listing search or something that is clear-cut, not ambiguous and frustrating for hosts.
Rob
p.s. (Canadian spelling of Favourite)